WARC: Global ad spend to top $1 trillion in 2024 | Marketing Dive

Aug 26, 2024 · Dive Brief: Global advertising spend is expected to increase 10.5% this year to a total of $1.07 trillion, according to WARC’s latest forecast. The updated projection represents a …

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WARC: Global Ad Spend To Top $1 Trillion In 2024 | Marketing Dive

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Global Ad Spending On Track To Top $1T For First Time, WARC Says

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Aug 28, 2023 · Dive Brief: Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to …

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Global Ad Spend Outlook 2024/25 - WARC

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By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 update are: …

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

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A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · The ad spend growth is expected to continue into 2025 (+7.6%) and 2026 (7%), which WARC says will result in a global ad market valued at $1.24 trillion. WARC says global …

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · A new study from WARC finds that global ad spend is poised to grow 10.7% this year to $1.08 trillion. WARC says that’s the strongest growth rate in six years and the largest …

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WARC - Global Ad Spend To Top $1 Trillion In 2024 - AdNews

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Jan 18, 2024 · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts. Five companies – Alibaba, Alphabet, Amazon, Bytedance …

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WARC Media: Global Ad Spend To Top $1tn In 2024; Alibaba, …

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Jan 17, 2024 · After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five …

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Global Ad Market Set To Top $1tn In 2024 - WARC

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Global advertising investment is set to exceed $1tn for the first time in 2024, WARC Media’s latest forecast has found. For the first time in its forecasting, WARC Media supplemented the spend …

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Global Ad Spend To Top $1 Trillion In 2024 - Advertising Systems Inc.

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Aug 31, 2023 · WARC in its report offered these additional insights about how the $1 trillion in next year’s global ad spend will affect different parts of the world: The United States is set to …

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Global Advertising Spend Outlook 2024/25 According To WARC

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Sep 4, 2024 · As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 …

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Global Ad Spend To Surpass $1 Trillion In 2024 | Marketing Edge …

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Global advertising spend is projected to surpass $1 trillion for the first time in 2024, reaching $1.08 trillion, according to WARC’s Global Ad Spend Outlook 2024/25. The report said this …

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Global Ad Spends To Top $1 Trillion In 2024: WARC Media

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Jan 18, 2024 · After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five …

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News | WARC: Global Ad Spend To Top $1 Trillion In 2024

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But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth $1.23 trillion. According …

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Global Ad Spending On Track To Surpass $1 Trillion Mark, Predicts …

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Sep 7, 2023 · Global advertising spending is projected to surge beyond $1 trillion for the first time, with a 4.4% growth in 2023 and an additional 8.2% in 2024, fueled by the rise of social media, …

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10 Marketing Predictions For 2025 As New Era Of Productivity Dawns

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Jan 7, 2025 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like …

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FAQs about WARC: Global ad spend to top $1 trillion in 2024 | Marketing Dive Coupon?

What are WARC's ad spend forecasts?

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. ...

How much will global advertising spend grow in 2023?

Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook 2023/24. The growth will be led by social, retail media and connected TV. ...

Will macroeconomic concerns hold back ad spending in 2024?

Lingering macroeconomic concerns are not expected to hold back ad spending in 2024 amid a confluence of attention-grabbing events. Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook 2023/24. ...

How will the ad industry grow in 2023?

The growth will be led by social, retail media and connected TV. Five companies — Alibaba, Alphabet, Amazon, ByteDance and Meta — will attract 50.7% of global spending in 2023 and 51.9% in 2024. Their ad revenues are expected to increase by 9.1% in 2023 and by 10.7% in 2024, while the rest of the industry remains stagnant. ...

Will ad spend increase in 2026?

This represents a 0.2pp upgrade from our August forecast, while the incremental rise of $104bn this year would be the second-largest on record. Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. ...

Will ad revenue increase in 2024?

With growth ahead of the market, these five companies are expected to see ad revenue rise 9.1% this year and 10.7% in 2024. All other media owners combined will be flat this year. These increases will yield a share of 51.9% of the market by next year. ...