Global ad market set to top $1tn in 2024 - WARC

Global advertising investment is set to exceed $1tn for the first time in 2024, WARC Media’s latest forecast has found. For the first time in its forecasting, WARC Media supplemented the spend measured by its international survey with a study of advertising revenue among 40 of the top …

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Global Ad Market Set To Top $1tn In 2024 - WARC

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Global Advertising To Top $1 Trillion In 2024, As Big Five ... - WARC

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Aug 24, 2023 · Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. …

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Global Ad Spend Outlook 2024/25 - WARC

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Global Ad Spend Outlook 2024/25 Q4 2024 update. The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. …

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WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

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Aug 26, 2024 · But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth …

marketingdive.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · A new study from WARC finds that global ad spend is poised to grow 10.7% this year to $1.08 trillion. WARC says that’s the strongest growth rate in six years and the largest …

insideaudiomarketing.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

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A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

newdigitalage.co

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · The ad spend growth is expected to continue into 2025 (+7.6%) and 2026 (7%), which WARC says will result in a global ad market valued at $1.24 trillion. WARC says global …

insideradio.com

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Global Ad Spend Outlook 2024/25 - Page.warc.com

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By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 update are: …

warc.com

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WARC Media: Global Ad Spend To Top $1tn In 2024; Alibaba, …

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Jan 17, 2024 · After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five …

mediabrief.com

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Forecast: Global Ad Spend To Top $1tn In 2024 - Advanced Television

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Aug 24, 2023 · It only took retail media 10 years to grow tenfold, and in the same time the size of the CTV ad market has only grown three-fold, according to WARC Media’s latest Global Ad …

advanced-television.com

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WARC: Global Adspend To Hit $1.08trn In 2024 – 68% Is Digital

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Nov 27, 2024 · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% …

moreaboutadvertising.com

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Global Ad Spend To Top $1trn In 2024 Amid Rapid Digital Growth …

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Nov 27, 2024 · Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global advertising market worth $1.24trn. Global ad investment has more than …

bizcommunity.com

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WARC: Amazon, Google And Meta Dominate Global Ad Spend In …

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Aug 22, 2024 · Global ad spend is set to top £762 billion (US$1 trillion) for the first time this year, with WARC upgrading its previous 2024 growth forecast up by 2.3 percentage points to …

marketing-beat.co.uk

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Global Advertising Spend Outlook 2024/25 According To WARC

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Sep 4, 2024 · As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 …

adtonos.com

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WARC: Global Adspend To Top $1 Trillion - WORLD SCREEN

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Aug 23, 2024 · Global advertising revenues are projected to reach $1.07 trillion this year, a 10.5 percent gain, moderating to a 7.2 percent boost in 2025, driven in part by the connected TV …

worldscreen.com

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Global Ad Spending On Track To Surpass $1 Trillion Mark, Predicts …

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Sep 7, 2023 · Global advertising spending is projected to surge beyond $1 trillion for the first time, with a 4.4% growth in 2023 and an additional 8.2% in 2024, fueled by the rise of social media, …

amandaganz.com

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Global Ad Revenue To Top $1 Trillion, Dominated By Google And Meta

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Dec 9, 2024 · US Market: The largest ad market globally, the US, is set to reach $379 billion in revenue by 2025. China’s Surge: China’s ad market is expected to grow by 13.5% in 2024, …

searchengineland.com

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Trump, TikTok Bans And Rising Prices: $41bn In Global Ad Spend …

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More than $40bn in global advertising investment over the next two is at risk due to factors such as conflict in the Middle East, protectionist policies in the US, and a potential ban of TikTok in …

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FAQs about Global ad market set to top $1tn in 2024 - WARC Coupon?

Will global advertising spend increase in 2024?

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. ...

What are WARC's new ad spend forecasts?

In August this year, WARC published the first in a new series of quarterly global ad spend forecasts. Over the last 18 months we have developed a new, proprietary neural network which is able to project advertising investment in 100 markets based on over four decades of media spend trends. ...

What is the global ad spend outlook for 2026?

Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 update are: ...

How will the global advertising market perform this year?

The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. This represents a 0.2pp upgrade from our August forecast, while the incremental rise of $104bn this year would be the second-largest on record. Looking forward, this upward trend is set to continue. ...

Which ad market will see a dip in 2024?

The UK – the largest single ad market in the region with a 4.6% share – is set to see a dip of 1% this year when measured in US dollars. Africa is enduring a difficult year, with spend set to be down 11.6%. Growth should return in 2024, however, buoyed by a 6.1% rise in South Africa next year. ...

Will India's ad spend grow in 2024?

Ad spend in India is forecast to grow by double digits over the next 18 months to reach a total of $13.7bn in 2024. Advertising spend in Europe is set to rise just 0.6% this year, before the rate of growth increases to 3.6% in 2024 as economic headwinds ease. ...