Global Ad Spend Outlook 2024/25: A Decade of Consolidation

WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend is on …

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Global Ad Spend To Surpass $1trn For First Time This Year ~ WARC …

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Nov 28, 2024 · Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 Q4 update are: GOOGLE’S 90% SHARE OF SEARCH MARKET IS A MONOPOLY, DOJ RULES. One in …

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2024 And The Curious Case Of The Two-paced Ad Market - WARC

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Jan 8, 2024 · The size of global ad investment with these kinds of media companies reached $363.2bn in 2013 but shrank to $254.1bn during 2020. A post-pandemic recovery will see …

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News | WARC: Global Ad Spend To Top $1 Trillion In 2024

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But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth $1.23 trillion. According …

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Global Advertising To Top $1 Trillion In 2024, As Big Five Attract Most ...

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Aug 24, 2023 · Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. …

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Warc: SA's Admarket To Grow 6%, As Global Ad Investment

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Aug 22, 2024 · Warc’s Global Ad Spend Outlook 2024/25 highlights some key findings. Media Trends. Global ad spend is forecast to rise 10.5% this year to a total of $1.07trn, and then …

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WARC Global Ad Spend Outlook Suggests That Advertising May …

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The WARC Global ad spend outlook for 2023/24 has been released and it looks like there may be some good news ahead for the industry. Advertising spend is on course to grow 4.4% this year …

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WARC: Amazon, Google And Meta Dominate Global Ad Spend In …

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Aug 22, 2024 · Global ad spend is set to top £762 billion (US$1 trillion) for the first time this year, with WARC upgrading its previous 2024 growth forecast up by 2.3 percentage points to …

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Global Ad Revenue To Surpass $1trn In 2025 - Marketingweek.com

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The business predicts global ad revenue will grow 7.8% to $989.8bn (£778.7bn) this year, an uptick from the 5.3% growth predicted in December. Despite ongoing inflation in many …

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Worldwide Digital Ad Spending Forecast 2024: The Light At The …

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Key Question: What is the outlook for total media ad spending and digital ad spending worldwide and by country in 2024? ... MBLY Mobileye Global Inc. 16.95-2.60 (-13.30%) Most Active.

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10 Marketing Predictions For 2025 As New Era Of Productivity Dawns

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Jan 7, 2025 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like …

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Global Ad Spend To Top $1trn For First Time - Printweek

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Aug 23, 2024 · Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet. …

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Global Advertising Revenue To Hit US$1 Trillion In 2026 As Streaming ...

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Oct 14, 2024 · Global entertainment & media (E&M) industry revenues rose 5% to US$2.8 trillion in 2023 and projected to hit $3.4 trillion in 2028. ... Advertising revenues projected to top $1 …

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FAQs about Global Ad Spend Outlook 2024/25: A Decade of Consolidation Coupon?

How big is ad investment in 2024?

The size of global ad investment with these kinds of media companies reached $363.2bn in 2013 but shrank to $254.1bn during 2020. A post-pandemic recovery will see spend climb back to $284.1bn in 2024, buoyed by election cycles and quadrennial sporting events, but the lack of upward trajectory is clear to see. ...

Which ad platforms are the most popular in 2024?

It is also widely acknowledged that a growing share of this total spend is going to digital platforms – most notably Alphabet, Meta and Amazon. Content media owners (including all forms of TV, publishing, audio and cinema) are forecast to receive only 27.2% of all global ad investment in 2024, down from 71.0% a decade earlier. ...

How will advertising investment impact marketing & agencies in 2024?

And this has major implications for marketers and agencies. We’re all familiar with the statistical sugar-rush provided by advertising investment forecasts. The most recent numbers from WARC Media’s data team suggest that, in 2024, global advertising spend will surpass $1tn for the first time, up 8.2% year-on-year. ...