Global advertising to top $1 trillion in 2024, as big five ... - WARC

Aug 24, 2023 · Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. …

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Global Advertising To Top $1 Trillion In 2024, As Big Five ... - WARC

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Aug 24, 2023 · Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. …

warc.com

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Global Ad Spend Outlook 2024/25 - WARC

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Global Ad Spend Outlook 2024/25 Q4 2024 update. The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. …

warc.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · The ad spend growth is expected to continue into 2025 (+7.6%) and 2026 (7%), which WARC says will result in a global ad market valued at $1.24 trillion. WARC says global …

insideradio.com

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WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

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Aug 26, 2024 · But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth …

marketingdive.com

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Global Ad Market Set To Top $1tn In 2024 - WARC

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Global advertising investment is set to exceed $1tn for the first time in 2024, WARC Media’s latest forecast has found. For the first time in its forecasting, WARC Media supplemented the spend …

warc.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

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A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

newdigitalage.co

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · A new study from WARC finds that global ad spend is poised to grow 10.7% this year to $1.08 trillion. WARC says that’s the strongest growth rate in six years and the largest …

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WARC - Global Ad Spend To Top $1 Trillion In 2024 - AdNews

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Jan 18, 2024 · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts. Five companies – Alibaba, Alphabet, Amazon, Bytedance …

adnews.com.au

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Global Ad Spending On Track To Top $1T For First Time, WARC Says

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Aug 28, 2023 · Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s …

marketingdive.com

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WARC: Global Adspend To Top $1 Trillion - WORLD SCREEN

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Aug 23, 2024 · The 2024 forecast was revised upward by 2.3 percentage points, WARC said. North America leads gains with an 8.6 percent lift to $348 billion, helped by political advertising …

worldscreen.com

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Global Advertising Spend Outlook 2024/25 According To WARC

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Sep 4, 2024 · As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 …

adtonos.com

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Global Ad Spend To Top $1 Trillion In 2024 - Advertising Systems Inc.

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Aug 31, 2023 · WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion for the first time in 2024. That will be an increase of 8.2% …

advertisingsystemsinc.com

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Global Ad Spend To Surpass $1 Trillion In 2024

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Global advertising spend is projected to surpass $1 trillion for the first time in 2024, reaching $1.08 trillion, according to WARC’s Global Ad Spend Outlook 2024/25. The report said this …

marketingedge.com.ng

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Global Ad Spends To Top $1 Trillion In 2024: WARC Media

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Jan 18, 2024 · After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five …

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$1 Trillion: Global Ad Spend Projected To Grow 10.7% This Year ...

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Nov 28, 2024 · A new WARC forecast update to its global advertising spend outlook for 2024/25 shows that global advertising spending is set to grow by 10.7% this year, reaching $1.08 …

brandinginasia.com

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Global Ad Spending On Track To Surpass $1 Trillion Mark, Predicts …

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Sep 7, 2023 · Global advertising spending is projected to surge beyond $1 trillion for the first time, with a 4.4% growth in 2023 and an additional 8.2% in 2024, fueled by the rise of social media, …

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Global Adspend To Top $1 Trillion - WORLD SCREEN

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Nov 27, 2024 · Global advertising expenditure is expected to top $1 trillion this year, rising by 10.7 percent, according to WARC. The study indicates that adspend will hit $1.08 trillion, reflecting …

worldscreen.com

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Global Ad Revenue To Top $1 Trillion, Dominated By Google And Meta

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Dec 9, 2024 · The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP.

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$11bn In US Ad Revenue Up For Grabs If The TikTok Ban Is …

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5 days ago · According to the WARC Media’s latest ad spend forecast, Instagram and Snapchat are forecast to earn $6.2bn and $757.7m in Q1 2025 in the US, respectively. If a ban does not …

warc.com

FAQs about Global advertising to top $1 trillion in 2024, as big five ... - WARC Coupon?

Will global advertising spend increase in 2024?

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. ...

Will macroeconomic concerns hold back ad spending in 2024?

Lingering macroeconomic concerns are not expected to hold back ad spending in 2024 amid a confluence of attention-grabbing events. Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook 2023/24. ...

What is the global ad spend outlook for 2026?

Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 update are: ...

How will the global advertising market perform this year?

The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. This represents a 0.2pp upgrade from our August forecast, while the incremental rise of $104bn this year would be the second-largest on record. Looking forward, this upward trend is set to continue. ...

What is WARC's new ad revenue analysis?

The new analysis combines data from WARC’s proprietary survey of media owners, industry bodies, ad agencies and research organisations in 100 markets worldwide with advertising revenue data from 40 of the largest media owners. WARC members can access the full report and download the data here, while non-members can read the report here. ...

How will the ad industry grow in 2023?

The growth will be led by social, retail media and connected TV. Five companies — Alibaba, Alphabet, Amazon, ByteDance and Meta — will attract 50.7% of global spending in 2023 and 51.9% in 2024. Their ad revenues are expected to increase by 9.1% in 2023 and by 10.7% in 2024, while the rest of the industry remains stagnant. ...