WARC - Global ad spend to top $1 trillion in 2024 - AdNews

Jan 18, 2024 · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts.

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WARC - Global Ad Spend To Top $1 Trillion In 2024 - AdNews

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Jan 18, 2024 · Global advertising spend will double its growth rate in 2024, topping $1 trillion for the first time, WARC Media predicts.

adnews.com.au

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WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

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Aug 26, 2024 · Dive Brief: Global advertising spend is expected to increase 10.5% this year to a total of $1.07 trillion, according to WARC’s latest forecast. The updated projection represents a …

marketingdive.com

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News | WARC: Global Ad Spend To Top $1 Trillion In 2024

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But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth $1.23 trillion.

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WARC - Global Ad Spend To Top $1trn - AdNews

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Aug 23, 2024 · Global advertising spend is forecast to grow 10.5% to $1.07 trillion this year, the best performance in six years if the post-COVID recovery of 2021 (+27.9%) is disregarded, …

adnews.com.au

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Global Ad Spend Outlook 2024/25 - WARC

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Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. Key themes outlined in …

warc.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · A new study from WARC finds that global ad spend is poised to grow 10.7% this year to $1.08 trillion. WARC says that’s the strongest growth rate in six years and the largest …

insideradio.com

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Global Ad Spending On Track To Top $1T For First Time, WARC Says

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Aug 28, 2023 · Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s …

marketingdive.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

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A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

newdigitalage.co

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Global Ad Spends To Top $1 Trillion In 2024: WARC Media - Adgully

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Jan 18, 2024 · After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time.

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WARC Media: Global Ad Spend To Top $1tn In 2024; Alibaba, …

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Jan 17, 2024 · After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five …

mediabrief.com

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WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

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Dec 2, 2024 · A new study from WARC finds that global ad spend is poised to grow 10.7% this year to $1.08 trillion. WARC says that’s the strongest growth rate in six years and the largest …

insideaudiomarketing.com

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WARC: Global Adspend To Hit $1.08trn In 2024 – 68% Is Digital

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Nov 27, 2024 · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% …

moreaboutadvertising.com

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Global Ad Revenue To Top $1 Trillion, Dominated By Google And Meta

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Dec 9, 2024 · The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP.

searchengineland.com

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Global Adspend To Top $1 Trillion - WORLD SCREEN

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Nov 27, 2024 · Global advertising expenditure is expected to top $1 trillion this year, rising by 10.7 percent, according to WARC. The study indicates that adspend will hit $1.08 trillion, reflecting …

worldscreen.com

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Global Ad Spending On Track To Surpass $1 Trillion Mark, Predicts …

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Sep 7, 2023 · The world of advertising is gearing up for a monumental milestone, as projections from the WARC Global Ad Spend Outlook 2023/24 suggest that global advertising spending is …

amandaganz.com

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Ad Agency Trends To Watch Out For In 2025 - Creative.salon

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Jan 8, 2025 · Following a year in which ad spend surpassed $1 trillion in total revenue worldwide and is expected to further climb 7.7 per cent in 2025 to $1.1 trillion, it’s perhaps surprising that …

creative.salon

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Global Ad Spend To Surpass $1 Trillion In 2024

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WARC forecasts continued growth in global ad spend, with a 7.6 percent increase expected in 2025 and a 7 percent rise in 2026, bringing the market value to $1.24 trillion. However, the …

marketingedge.com.ng

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WARC: Big Tech Quartet To Get More Than Half Of All Ad Dollars

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Jan 17, 2024 · With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the …

rbr.com

FAQs about WARC - Global ad spend to top $1 trillion in 2024 - AdNews Coupon?

How much will global advertising spend grow in 2023?

Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook 2023/24. The growth will be led by social, retail media and connected TV. ...

Will macroeconomic concerns hold back ad spending in 2024?

Lingering macroeconomic concerns are not expected to hold back ad spending in 2024 amid a confluence of attention-grabbing events. Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook 2023/24. ...

Will ad spend increase in 2026?

This represents a 0.2pp upgrade from our August forecast, while the incremental rise of $104bn this year would be the second-largest on record. Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. ...

How will the ad industry grow in 2023?

The growth will be led by social, retail media and connected TV. Five companies — Alibaba, Alphabet, Amazon, ByteDance and Meta — will attract 50.7% of global spending in 2023 and 51.9% in 2024. Their ad revenues are expected to increase by 9.1% in 2023 and by 10.7% in 2024, while the rest of the industry remains stagnant. ...

How will the global advertising market perform this year?

The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. This represents a 0.2pp upgrade from our August forecast, while the incremental rise of $104bn this year would be the second-largest on record. Looking forward, this upward trend is set to continue. ...

Which tech companies will dominate ad revenue in 2024?

Five major tech firms – Alibaba, Alphabet (owner of Google and YouTube), Amazon, ByteDance (owner of TikTok and Douyin) and Meta (Facebook and Instagram) – will together take over half of global advertising spend this year. With growth ahead of the market, these five companies are expected to see ad revenue rise 9.1% this year and 10.7% in 2024. ...