Forecast: Global ad spend to exceed $1tn this year

Nov 27, 2024 · A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion …

$1
OFF

Forecast: Global Ad Spend To Exceed $1tn This Year

2 weeks from now

Nov 27, 2024 · A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion …

advanced-television.com

5%
OFF

Warc Expects Global Adspend To Exceed $1tn This Year

2 weeks from now

Aug 22, 2024 · Global adspend will grow by 10.5% to $1.07tn this year, crossing the $1tn mark for the first time, according to Warc’s Global Ad Spend Outlook 2024/25. Warc’s 2024 growth …

themedialeader.com

7%
OFF

Global Ad Spend Outlook 2024/25 - WARC

2 weeks from now

Global Ad Spend Outlook 2024/25 Q4 2024 update. The global advertising market is on track for a major leap, with ad spend expected to rise by 10.7% this year, topping $1trn for the first time. …

warc.com

7%
OFF

Global Ad Spend To Surpass $1trn For First Time This Year ~ WARC …

2 weeks from now

Nov 28, 2024 · A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the …

campaignbriefasia.com

5%
OFF

WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

2 weeks from now

Aug 26, 2024 · Global advertising spend is expected to increase 10.5% this year to a total of $1.07 trillion, according to WARC’s latest forecast. The updated projection represents a 2.3 …

marketingdive.com

7%
OFF

Global Advertising Spend To Pass $1 Trillion For The First Time This ...

2 weeks from now

Nov 26, 2024 · Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the …

warc.com

5%
OFF

WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

2 weeks from now

A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six …

newdigitalage.co

7%
OFF

WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

2 weeks from now

Dec 2, 2024 · A new study from WARC finds that global ad spend is poised to grow 10.7% this year to $1.08 trillion. WARC says that’s the strongest growth rate in six years and the largest …

insideaudiomarketing.com

$1
OFF

Global Advertising Spend To Surpass $1trn For First Time This Year: …

2 weeks from now

Nov 27, 2024 · Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 Q4 outlined several key themes including the Department of Justice’s ruling that Google has an effective …

broadcastprome.com

68%
OFF

WARC: Global Adspend To Hit $1.08trn In 2024 – 68% Is Digital

2 weeks from now

Nov 27, 2024 · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has

moreaboutadvertising.com

7%
OFF

$1 Trillion: Global Ad Spend Projected To Grow 10.7% This Year ...

2 weeks from now

Nov 28, 2024 · A new WARC forecast update to its global advertising spend outlook for 2024/25 shows that global advertising spending is set to grow by 10.7% this year, reaching $1.08 …

brandinginasia.com

$1
OFF

WARC: Global Adspend To Top $1 Trillion - WORLD SCREEN

2 weeks from now

Aug 23, 2024 · Global advertising revenues are projected to reach $1.07 trillion this year, a 10.5 percent gain, moderating to a 7.2 percent boost in 2025, driven in part by the connected TV …

worldscreen.com

7%
OFF

Global Ad Spend Set To Top $1 Trillion This Year, Continue Growth …

2 weeks from now

Dec 19, 2024 · Global ad spending will rise by 10.7% this year to exceed $1 trillion for the first time, according to the latest forecast s from WARC. The projection has been revised slightly …

marketingcharts.com

5%
OFF

WARC: Amazon, Google And Meta Dominate Global Ad Spend In …

2 weeks from now

Aug 22, 2024 · Global ad spend is set to top £762 billion (US$1 trillion) for the first time this year, with WARC upgrading its previous 2024 growth forecast up by 2.3 percentage points to 10.5%. Led by a faster-than-expected uptake in AI-enabled media tools, this would reflect the best performance in six years if the post-Covid bounce back of 2021 (+27.9% ...

marketing-beat.co.uk

9%
OFF

WARC: Recovering Global Adspend To Hit $1trn In 2024 – Just Five …

2 weeks from now

Aug 24, 2023 · Just five companies - Alibaba, Alphabet, Amazon, Bytedance and Meta - dominate global ad expenditure and are set to increase their share to 51.9% in 2024 when adspend will …

moreaboutadvertising.com

7%
OFF

WARC Predicts That Global Advertising Expenditure Will Exceed $1 ...

2 weeks from now

Nov 27, 2024 · The latest global projections from WARC indicate that the global advertising spend is expected to grow by 10.7% this year, reaching a total of $1.08 trillion. This growth rate is the …

vitrina.ai

FAQs about Forecast: Global ad spend to exceed $1tn this year Coupon?

What are WARC's ad spend forecasts?

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. ...

What is WARC's global ad spend outlook 2024/25?

Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 update are: Holidays are coming: Retailers are due to spend $46bn this holiday season, though online platforms such as Amazon ($16.9bn in holiday-season ad revenue) are set to be the biggest winners. ...

Will ad spend increase in 2026?

This represents a 0.2pp upgrade from our August forecast, while the incremental rise of $104bn this year would be the second-largest on record. Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. ...

What is the global ad spend outlook for 2026?

Looking forward, this upward trend is set to continue. By 2026, global ad spend is projected to hit $1.24 trillion - an 80% increase from pre-pandemic levels in 2019. Key themes outlined in WARC’s Global Ad Spend Outlook 2024/25 update are: ...

What does a WARC subscriber do?

WARC subscribers can sign in to keep reading Not a subscriber? We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. ...