Global Ad Spend Set to Top $1 Trillion This Year, Continue Growth …

Global Ad Spend Set To Top $1 Trillion This Year, Continue Growth …

2 weeks from now

Dec 19, 2024  · Global ad spending will rise by 10.7% this year to exceed $1 trillion for the first time, according to the latest forecast s from WARC. The projection has been revised slightly upwards from the previous 10.5% forecast issued a few months earlier, and would represent a …

marketingcharts.com

$1 Trillion: Global Ad Spend Projected To Grow 10.7% This Year ...

2 weeks from now

Nov 28, 2024  · A new WARC forecast update to its global advertising spend outlook for 2024/25 shows that global advertising spending is set to grow by 10.7% this year, reaching $1.08 trillion. This marks the strongest growth rate in six years and the largest absolute increase on record, …

brandinginasia.com

WARC: Global Ad Spend To Top $1 Trillion In 2024 - Marketing Dive

2 weeks from now

Aug 26, 2024  · But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth $1.23 trillion. According to WARC, global ad investment has more than doubled over the last …

marketingdive.com

WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

2 weeks from now

Dec 2, 2024  · The ad spend growth is expected to continue into 2025 (+7.6%) and 2026 (7%), which WARC says will result in a global ad market valued at $1.24 trillion. WARC says global ad investment more than doubled in the past decade. The projections are based on data …

insideradio.com

WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024/25

2 weeks from now

A new study from WARC, experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded.. Ad spend …

newdigitalage.co

WARC: Global Ad Spend To Top $1 Trillion For First Time In 2024.

2 weeks from now

Dec 2, 2024  · A new study from WARC finds that global ad spend is poised to grow 10.7% this year to $1.08 trillion. WARC says that’s the strongest growth rate in six years and the largest absolute rise on record, excluding the 27.9% year-over-year post-COVID recovery of …

insideaudiomarketing.com

Global Advertising Spend To Surpass $1 Trillion For First Time This Year

2 weeks from now

Nov 27, 2024  · The new study from WARC, the experts in marketing effectiveness, also represents a 0.2 percentage point upgrade on its last global forecast in August. Surge to continue. Ad spend growth is also anticipated next year (+7.6 percent) and in 2026 (+7 percent), …

economymiddleeast.com

Global Ad Spending To Hit $1 Trillion Milestone In 2024, Says …

2 weeks from now

Dec 9, 2024  · The news: Global advertising revenues will surpass $1 trillion for the first time in 2024, growing 9.5% to $1.04 trillion and reaching $1.1 trillion in 2025, according to GroupM's latest forecast. Digital platforms will capture 72.9% of total ad revenues by 2025, rising to …

emarketer.com

2024 Global Ad Spend Will Surpass $1 Trillion: Report

2 weeks from now

Aug 30, 2023  · In terms of spend by country, the US will bring in about a third of global ad spend by next year, the report estimates, though South Asia and the Middle East will see the most growth, jumping 12% and 6% respectively. WARC predicts India will see double-digit ad …

marketingbrew.com

Global Ad Spending Is Poised To Hit $1 Trillion—inside The Latest ...

2 weeks from now

Dec 10, 2024  · Santa arrived early with a flurry of 2024 advertising spend forecasts from various holding companies and analysts—WPP’s GroupM, for one, predicted that the global ad industry will surpass $1 trillion in total revenue for the first time this year and climb another 7.7% in …

magnaglobal.com

Global Ad Spend Set To Top $1 Trillion This Year, Continue Growth …

2 weeks from now

Dec 27, 2024  · Global ad spending will rise by 10.7% this year to exceed $1 trillion for the first time, according to the latest forecasts from WARC. The projection has been revised slightly upwards from the previous 10.5% forecast issued a few months earlier, and would represent a …

insideaudiomarketing.com

Global Advertising Revenue To Surpass $1 Trillion In 2024, Says …

2 weeks from now

Dec 9, 2024  · The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report.The forecast, published by the media investment group of WPP, anticipates a 9.5% increase in advertising spending compared to 2023, driven by strong digital growth and the expanding influence of …

marketingexplainers.com

Global Ad Spend's Set For A Strong Increase This Year. Here Are …

2 weeks from now

Sep 16, 2024  · Growth Rates – Global. All told, global ad spend is projected to rise by 10.5% this year to pass $1 trillion for the first time. This would represent an almost doubling of the growth rate set last year (+5.7%), and is forecast to be followed by healthy growth next year (+7.2%) …

marketingcharts.com

Ad Revenue Predicted To Top $1 Trillion This Year For The First Time

2 weeks from now

Global advertising spending will surpass $1 trillion in 2024, one year earlier than previously expected, according to a forecast from media investment group GroupM.

wsj.com

Global Advertising Revenue Set To Hit $1 Trillion By 2026: A …

2 weeks from now

Rapid Growth: According to recent forecasts, global advertising spend is set to experience a compound annual growth rate (CAGR) of 6.7%, topping $1 trillion for the first time ever by 2026. This projection indicates a sustained upward trajectory, underscoring the industry’s resilience …

adtoroagency.com

Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM …

2 weeks from now

Jun 10, 2024  · Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The ...

yahoo.com

Global Ad Spending On Track To Surpass $1 Trillion Mark, Predicts …

2 weeks from now

Sep 7, 2023  · Global advertising spending is projected to surge beyond $1 trillion for the first time, with a 4.4% growth in 2023 and an additional 8.2% in 2024, fueled by the rise of social media, retail media, and connected TV, according to WARC's Global Ad Spend Outlook 2023/24. …

amandaganz.com

Advertising Industry To Hit $1 Trillion Led By The New 'Big 5'

2 weeks from now

Dec 9, 2024  · Digital Pushes Advertising Industry Above $1 Trillion Media agency GroupM issued a report estimating that global advertising revenue will rise 9.5% in 2024, climbing a further 7.7% in 2025 to $1.1 ...

investors.com

Global Advertising Revenue To Hit US$1 Trillion In 2026 As Streaming ...

2 weeks from now

Jul 16, 2024  · Global entertainment & media (E&M) industry revenues rose 5% to US$2.8 trillion in 2023 and projected to hit $3.4 trillion in 2028. Advertising revenues projected to top $1 trillion in 2026, with ...

yahoo.com

New Mediaocean Report Reveals 2025 Advertising Trends:

2 weeks from now

1 day ago  · Ad Spending Prioritization: Social media, digital display/video, and Connected TV (CTV) are the fastest-growing channels, with 68%, 67%, and 55% of marketers planning to increase spending in these ...

globenewswire.com