GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

Dec 8, 2024  · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …


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GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

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Dec 8, 2024  · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …

groupm.com

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Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024

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Dec 8, 2024  · In a new report published on Monday, GroupM projected the advertising industry will surpass $1 trillion in total revenue in 2024 and grow 7.7% to $1.1 trillion in 2025. More …

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GroupM: Ad Industry To Surpass $1T In Revenue For The First Time

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The firm projects global ad revenues will reach $1.1 trillion in 2025, with pure-play digital advertising, including extensions like streaming TV, digital out-of-home (DOOH), and digital …

adweek.com

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Global Ad Spending To Hit $1 Trillion Milestone In 2024, Says …

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Dec 9, 2024  · The news: Global advertising revenues will surpass $1 trillion for the first time in 2024, growing 9.5% to $1.04 trillion and reaching $1.1 trillion in 2025, according to GroupM's …

emarketer.com

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Global Industry To Surpass US$1 Trillion Ad Revenue: GroupM Forecast

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It will grow another 7.7% in 2025 to reach US$1.1 trillion. Locally, overall ad revenue at the end of the year will be up at 2.2% to AU$25.2 billion in 2024, with an expected growth of 3.7% in ...

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Global Ad Revenue Will Hit $1 Trillion Faster Than Expected, …

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The revision puts the global ad industry on track to surpass $1 trillion in revenue in 2025, one year earlier than expected, by increasing 6.8% next year to $1.1 trillion, the forecast said.

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Global Ad Market To Surpass $1 Trillion For First Time - Axios

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Dec 9, 2024  · What to watch: Global retail media revenue is expected to surpass total TV revenue for the first time in 2025, per GroupM. The sector is estimated to reach $176.9 billion and …

axios.com

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Global Ad Revenue To Pass $1 Trillion In 2025, GroupM Boosts 2024

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Jun 10, 2024  · Global advertising revenue will surpass the $1 trillion mark in 2025, forecasts GroupM as it raises its 2024 U.S. and global estimates. The firm now sees U.S. ad revenue …

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GroupM: Global Ad Outlook Sees 9.5% Growth In Total ’24 Ad …

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Dec 10, 2024  · The global advertising industry will grow 9.5% to top $1 trillion in total revenue for the first time this year — excluding political advertising from the U.S. — and grow another …

insideaudiomarketing.com

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Global Ad Revenue To Hit $989.8B In 2024, Surpass $1 Trillion In …

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Jun 11, 2024  · Global ad revenues are projected to grow by 7.8% in 2024 to $989.8 billion, surpassing the trillion-dollar mark in 2025 with a 6.8% increase to $1.1 trillion. The U.S. and …

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Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM …

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Jun 11, 2024  · The Hollywood Reporter reports: “Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, …

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Global Ad Spending Is Poised To Hit $1 Trillion—inside The Latest ...

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Dec 10, 2024  · Santa arrived early with a flurry of 2024 advertising spend forecasts from various holding companies and analysts—WPP’s GroupM, for one, predicted that the global ad …

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Ad Revenue Predicted To Top $1 Trillion This Year For The First Time

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GroupM, a unit of advertising giant WPP, had forecast in June that global ad spending would hit $1 trillion in 2025. That, too, marked an acceleration from an earlier prediction that it would ...

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Global Advertising Revenue To Surpass $1 Trillion In 2024, Says …

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Dec 9, 2024  · The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report.The …

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Global Ad Revenue Shatters $1 Trillion Milestone In 2024, …

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Dec 9, 2024  · The advertising industry has reached a historic turning point, with global ad revenue crossing the $1 trillion mark for the first time in 2024. According to a report by GroupM, this …

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GroupM Midyear Forecast Shows Marketers Are Spending More, …

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In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. A more global economy is spurring the ad industry to grow faster …

adweek.com

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The Biggest Reasons Why Programmatic Is Predicted To Boom Over …

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Jan 6, 2025  · 2024 was a banner year for advertising, with global ad spend hitting $1 trillion a year ahead of schedule, according to estimates from GroupM. ... GroupM projects that streaming …

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GroupM CEO Brian Lesser Lays Out His Plan For The Agency Giant …

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He returned to lead the global media buying giant in September, where he’d previously served as its North America CEO from 2015-2017. ... Ad Industry To Surpass $1 Trillion in Revenue for …

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GroupM: Ad Revenue To Reach $25.2b, Projected To Grow In 2025

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Dec 9, 2024  · Internet advertising is projected to grow by 5.1% to $18.1 billion, representing 71.7% of the total market in 2024. In contrast, total television is expected to decline -8.2% to …

mediaweek.com.au

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#MicroStrategy Hits 446,400 BTC Despite Stock Slump - YouTube

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MicroStrategy now holds 446,400 BTC worth $42B, doubling down on its Bitcoin strategy even as MSTR stock drops 36% from its all-time high. Will Saylor’s bold...

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#Bitcoin Breaks $100K In A Game-Changing 2024 - YouTube

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2024 was huge for crypto. Bitcoin hit $100K, ETFs brought billions, and meme coins plus AI-driven platforms like Pump.Fun stole the spotlight. With Bitcoin h...

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FAQs about GroupM’s End-of-Year Global Advertising Forecast Projects 9.5 Coupon?

When will global advertising revenue surpass $1 trillion?

Global advertising revenue will surpass the $1 trillion mark in 2025, forecasts GroupM as it raises its 2024 U.S. and global estimates. ...

Will global advertising spending surpass $1 trillion in 2024?

Photo: Kamran Jebreili/Associated Press Global advertising spending will surpass $1 trillion in 2024, one year earlier than previously expected, according to a forecast from media investment group GroupM. GroupM, a unit of advertising giant WPP, had forecast in June that global ad spending would hit $1 trillion in 2025. ...

Will the ad industry reach $1 trillion in 2025?

The revision puts the global ad industry on track to surpass $1 trillion in revenue in 2025, one year earlier than expected, by increasing 6.8% next year to $1.1 trillion, the forecast said. ...

When will the ad industry reach \$1 trillion in revenue?

The revision puts the global ad industry on track to surpass $1 trillion in revenue in 2025, one year earlier than expected, by increasing 6.8% next year to $1.1 trillion, the forecast said. ...

How much will ad revenue increase in 2024?

GroupM’s forecast projects that global ad revenue will increase 9.5% over the course of 2024, up from its previous estimate of 7.8%. Photo: Kamran Jebreili/Associated Press Global advertising spending will surpass $1 trillion in 2024, one year earlier than previously expected, according to a forecast from media investment group GroupM. ...

What will global advertising revenue be in 2024?

Global advertising revenue will grow 7.8% in 2024 to nearly $990 billion, excluding U.S. political advertising, media investment group GroupM said in a new forecast, significantly raising expectations from a previous estimate of 5.3%. ...

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