GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

Dec 8, 2024 · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …

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GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

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Dec 8, 2024 · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …

groupm.com

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GroupM: Ad Industry To Surpass $1T In Revenue For The First Time

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Looking ahead, streaming TV ad revenue is slated to grow 19.3% in 2025, per the forecast. In the U.S., streaming TV ad revenue is expected to rise to account for 35.8% of the total share of …

adweek.com

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5 Key Takeaways For The Ad Industry From GroupM’s EOY Forecast …

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Dec 10, 2024 · 5. China to capture 51.2% of global DOOH revenue in 2025. China leads the way as the largest market for out-of-home (OOH) advertising, with expected revenue of $19.9 …

mmm-online.com

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Global Ad Industry To Grow 9.5% This Year As Revenue Flows To Tech ...

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Dec 9, 2024 · GroupM has again upwardly revised its global ad revenue forecast for 2024, now predicting a 9.5% increase in revenue to reach $1.04tn this year. It is the first year in which …

themedialeader.com

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Global Ad Spending To Hit $1 Trillion Milestone In 2024, Says …

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Dec 9, 2024 · The news: Global advertising revenues will surpass $1 trillion for the first time in 2024, growing 9.5% to $1.04 trillion and reaching $1.1 trillion in 2025, according to GroupM's …

emarketer.com

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GroupM Forecast: Digital Audio Up, AM/FM Flat For 2025

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Dec 10, 2024 · By the end of 2025, the market is expected to grow another 7.7% to reach $1.1 trillion, driven by pure-play digital advertising and retail media. Digital advertising remains the …

radioink.com

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Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM …

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Jun 11, 2024 · The Hollywood Reporter reports: “Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, …

digitalmediawire.com

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Global Ad Revenue To Pass $1 Trillion In 2025, GroupM Boosts 2024

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Jun 10, 2024 · Global advertising revenue will surpass the $1 trillion mark in 2025, forecasts GroupM as it raises its 2024 U.S. and global estimates. The firm now sees U.S. ad revenue …

nova-click.com

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GroupM: Global Ad Outlook Sees 9.5% Growth In Total ’24 Ad …

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Dec 10, 2024 · The global advertising industry will grow 9.5% to top $1 trillion in total revenue for the first time this year — excluding political advertising from the U.S. — and grow another …

insideaudiomarketing.com

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Digital Ads To Make Up 82% Of Global Revenue By 2025, GroupM …

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Dec 11, 2024 · The global ad revenue in the US market can reach $379 billion by 2025, while China is expected to hit $204.5 billion. There are expectations that China’s ad market will grow …

digitalinformationworld.com

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GroupM: Adspend To Rise 9.5 Percent This Year - WORLD SCREEN

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Dec 9, 2024 · Television advertising remains the most effective platform, GroupM says, but its growth is waning, with just a 1.9 percent gain in 2025 to reach $169.1 billion. “The advertising …

worldscreen.com

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Global Ad Revenue To Hit $989.8B In 2024, Surpass $1 Trillion In …

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Jun 11, 2024 · Global ad revenues are projected to grow by 7.8% in 2024 to $989.8 billion, surpassing the trillion-dollar mark in 2025 with a 6.8% increase to $1.1 trillion. The U.S. and …

swipeinsight.app

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Global Ad Revenue To Grow By 9.5% In 2025, GroupM Predicts

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Global ad revenue to grow by 9.5% in 2025, GroupM predicts. Google, Meta, ByteDance, Amazon and Alibaba are expected to earn over half of all global ad revenue in 2024 as major key …

performancemarketingworld.com

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This Year Next Year: Global 2022 End-of-Year Forecast - GroupM

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Dec 5, 2022 · These two markets will make up 55.5% of all advertising revenue in 2022. By 2025, all pay TV providers combined will reach fewer than half of homes in the U.S. Retail media is …

groupm.com

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T-Mobile To Acquire Vistar Media To Boost Out-of-home …

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1 day ago · T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced on Monday.. Why it matters: The all …

axios.com

FAQs about GroupM’s End-of-Year Global Advertising Forecast Projects 9.5 Coupon?

How will GroupM global advertising grow in 2024?

GroupM Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. ...

What is GroupM's ad revenue forecast for 2025?

The firm’s December forecast had called for ad revenue growth of 4.1 percent gain in 2024. For 2025, GroupM now projects a 4.9 percent U.S. gain. ...

Why did GroupM change its outlook for global advertising revenue growth?

GroupM said its outlook for global advertising revenue growth has changed because of better economic conditions and a difference in how it models certain sectors. Photo: Taidgh Barron/Zuma Press ...

Will digital ad revenue grow in 2024 & 2025?

“As is the case with global advertising, [U.S.] digital revenue is the engine of growth in 2024 and 2025,” it said. “U.S. total pure-play digital ad revenue will rise 8.9 percent in 2024 to $262.1 billion, excluding political advertising. Growth over the next five years will be a still-robust 6.4 percent on a compound annual basis.” ...

How much will global advertising revenue grow in 2024?

Photo: Taidgh Barron/Zuma Press Global advertising revenue will grow 7.8% in 2024 to nearly $990 billion, excluding U.S. political advertising, media investment group GroupM said in a new forecast significantly raising expectations from a previous estimate of 5.3%. ...