GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

Dec 8, 2024 · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …

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GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

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Dec 8, 2024 · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …

groupm.com

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Digital Ads To Make Up 82% Of Global Revenue By 2025, GroupM …

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Dec 11, 2024 · GroupM reports that in 2024, global ad revenue may increase up to 9.5% and will see 7.7% in 2024. It is also predicted that 82% of the total revenue will be from digital ads in …

digitalinformationworld.com

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Global Ad Revenue To Top $1 Trillion, Dominated By Google And Meta

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Dec 9, 2024 · 2024 Growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% in 2025. Digital Share: Digital ads (including streaming, online news, and …

searchengineland.com

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GroupM: Ad Industry To Surpass $1T In Revenue For The First Time

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The firm projects global ad revenues will reach $1.1 trillion in 2025, with pure-play digital advertising, including extensions like streaming TV, digital out-of-home (DOOH), and digital …

adweek.com

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Global Ad Spending To Hit $1 Trillion Milestone In 2024, Says …

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Dec 9, 2024 · The news: Global advertising revenues will surpass $1 trillion for the first time in 2024, growing 9.5% to $1.04 trillion and reaching $1.1 trillion in 2025, according to GroupM's …

emarketer.com

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5 Key Takeaways For The Ad Industry From GroupM’s EOY Forecast …

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Dec 10, 2024 · 5. China to capture 51.2% of global DOOH revenue in 2025. China leads the way as the largest market for out-of-home (OOH) advertising, with expected revenue of $19.9 …

mmm-online.com

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Global Ad Revenue To Hit $989.8B In 2024, Surpass $1 Trillion In …

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Jun 11, 2024 · Global ad revenues are projected to grow by 7.8% in 2024 to $989.8 billion, surpassing the trillion-dollar mark in 2025 with a 6.8% increase to $1.1 trillion. The U.S. and …

swipeinsight.app

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GroupM Midyear Forecast Shows Marketers Are Spending More, …

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Digital is still growing and expected to make up 70.6%, or $699 billion, of total global ad spend. Google, Meta, ByteDance, Amazon and Alibaba comprised 77.7% of total global ad spend last …

adweek.com

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GroupM: Global Ad Outlook Sees 9.5% Growth In Total ’24 Ad …

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Dec 10, 2024 · Out-of-home (OOH) advertising has been bolstered by the strength of digital counterpart (DOOH), expected to make up for 42% of total OOH revenue in 2025. Global …

insideradio.com

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Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM …

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Jun 11, 2024 · The Hollywood Reporter reports: “Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, …

digitalmediawire.com

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GroupM: Global Ad Outlook Sees 9.5% Growth In Total ’24 Ad …

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Dec 10, 2024 · The global advertising industry will grow 9.5% to top $1 trillion in total revenue for the first time this year — excluding political advertising from the U.S. — and grow another …

insideaudiomarketing.com

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Global Ad Spending Is Poised To Hit $1 Trillion—inside The Latest ...

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Dec 10, 2024 · GroupM forecast global digital advertising to grow 12.4% in 2024 and 10% in 2025. The media agency predicted digital would capture 72.9% of total worldwide advertising …

magnaglobal.com

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This Year Next Year: Global 2022 End-of-Year Forecast - GroupM

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Dec 5, 2022 · These two markets will make up 55.5% of all advertising revenue in 2022. By 2025, all pay TV providers combined will reach fewer than half of homes in the U.S. Retail media is …

groupm.com

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GroupM Forecast: Digital Audio Up, AM/FM Flat For 2025

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Dec 10, 2024 · By the end of 2025, the market is expected to grow another 7.7% to reach $1.1 trillion, driven by pure-play digital advertising and retail media. Digital advertising remains the …

radioink.com

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Global Ad Revenue To Grow By 5.9% As Digital Offsets Headwinds: …

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Jun 12, 2023 · Global advertising revenue is expected to grow by 5.9% to reach a total of $874.5 billion in 2023, according to GroupM. WPP’s media investment group said digital out of home …

campaignasia.com

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10 Marketing Predictions For 2025 As New Era Of Productivity Dawns

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Jan 7, 2025 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like …

marketingdive.com

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GroupM: Ad Revenue To Reach $25.2b, Projected To Grow In 2025

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Dec 9, 2024 · GroupM forecasts that television ad revenue will stabilise in 2026/2027, halting the major downward trend. While linear TV will be back -11.7%, the overall Total TV decline is …

mediaweek.com.au

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Digital Ads To Make Up 82% Of Global Revenue By 2025, GroupM …

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Digital Information World (@digitaliworld). 2 Likes. Digital Ads to Make Up 82% of Global Revenue by 2025, GroupM Report Reveals...

threads.net

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Game-Changing Trends In Ad Tech In 2025 - AX Insights

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Dec 20, 2024 · And with ad revenues projected to hit $1.06 trillion in 2025, ... Video content will account for 82% of all global internet traffic by 2025. That’s more than 8/10 clicks online …

audiencex.com

FAQs about GroupM’s End-of-Year Global Advertising Forecast Projects 9.5 Coupon?

Will digital ad revenue grow in 2024 & 2025?

“As is the case with global advertising, [U.S.] digital revenue is the engine of growth in 2024 and 2025,” it said. “U.S. total pure-play digital ad revenue will rise 8.9 percent in 2024 to $262.1 billion, excluding political advertising. Growth over the next five years will be a still-robust 6.4 percent on a compound annual basis.” ...

What is GroupM's ad revenue forecast for 2025?

The firm’s December forecast had called for ad revenue growth of 4.1 percent gain in 2024. For 2025, GroupM now projects a 4.9 percent U.S. gain. ...

Will global advertising revenue surpass $1 trillion in 2025?

Global advertising revenue will surpass the $1 trillion mark in 2025, forecasts GroupM as it raises its 2024 U.S. and global estimates. ...

How big will digital advertising be in 2024?

The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure-play digital advertising remains the strongest channel and is estimated to grow 12.4% globally in 2024 and make up 72.9% of total advertising in 2025. ...

How will GroupM global advertising grow in 2024?

GroupM Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. ...

What will Australia's ad revenue look like in 2024?

Overall ad revenue in Australia is expected to end the year at 2.2% to $25.2b in 2024, followed by a projected growth of 3.7% in 2025, which will be strengthened by federal election spending, according to GroupM’s End-of-Year Global Advertising Forecast. ...