GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

Dec 8, 2024  · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …


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GroupM’s End-of-Year Global Advertising Forecast Projects 9.5

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Dec 8, 2024  · The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure …

groupm.com

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GroupM: Ad Industry To Surpass $1T In Revenue For The First Time

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The firm projects global ad revenues will reach $1.1 trillion in 2025, with pure-play digital advertising, including extensions like streaming TV, digital out-of-home (DOOH), and digital …

adweek.com

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Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024

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Dec 8, 2024  · In a new report published on Monday, GroupM projected the advertising industry will surpass $1 trillion in total revenue in 2024 and grow 7.7% to $1.1 trillion in 2025. More …

adexchanger.com

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Group M Predicts Global Ad Revenue Will Surpass $1 Trillion In 2025

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Jun 11, 2024  · It will decline -1.1% in 2024 before experiencing an even heftier slump of -5.9%, helped this year by a summer of sports including the Euros and the Olympics. Group M’s …

marketing-beat.co.uk

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Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM …

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Jun 10, 2024  · The firm now sees U.S. ad revenue rising 5.8 percent this year to $345.9 billion, excluding the impact of political advertising, up from a December estimate for 4.1 percent growth.

hollywoodreporter.com

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Global Ad Revenue To Top $1 Trillion, Dominated By Google And Meta

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Dec 9, 2024  · 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% in 2025. Digital share: Digital ads (including streaming, online news, and magazines) …

martech.org

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5 Key Takeaways For The Ad Industry From GroupM’s EOY Forecast …

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Dec 10, 2024  · 5. China to capture 51.2% of global DOOH revenue in 2025. China leads the way as the largest market for out-of-home (OOH) advertising, with expected revenue of $19.9 …

mmm-online.com

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Global Ad Revenue Will Hit $1 Trillion Faster Than Expected ... - MSN

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The revision puts the global ad industry on track to surpass $1 trillion in revenue in 2025, one year earlier than expected, by increasing 6.8% next year to $1.1 trillion, the forecast said.

msn.com

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Global Advertising Forecast To Rise 9.5% In 2024, GroupM Says

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Dec 9, 2024  · Global advertising revenue will increase 9.5% in 2024 to surpass $1 trillion for the first time and grow 7.7% next year, according to GroupM, the world's largest media buying …

reuters.com

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Group M Predicts Global Ad Revenue Will Surpass $1 Trillion In 2025

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Jun 11, 2024  · Group M drops the gloom in its latest forecast, as it estimates that global advertising revenue will grow by 7.8% to £782bn ($989.9bn) in 2024, a s...

marketing-now.co.uk

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Global Ad Revenue To Pass $1 Trillion In 2025, GroupM Boosts 2024

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Jun 10, 2024  · Global advertising revenue will surpass the $1 trillion mark in 2025, forecasts GroupM as it raises its 2024 U.S. and global estimates. The firm now sees U.S. ad revenue …

nova-click.com

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Global Ad Revenue To Top $1 Trillion, Dominated By Google And Meta

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Dec 9, 2024  · US Market: The largest ad market globally, the US, is set to reach $379 billion in revenue by 2025. China’s Surge: China’s ad market is expected to grow by 13.5% in 2024, …

searchengineland.com

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GroupM: Ad Industry To Surpass $1 Trillion In Revenue For The First ...

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Dec 9, 2024  · GroupM projects that the global advertising industry will surpass $ 1 trillion in total revenue for the first time this year. In its This Year Next Year 2024 End of Year Global …

programmatic.co.nz

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10 Marketing Predictions For 2025 As New Era Of Productivity Dawns

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Jan 7, 2025  · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like …

marketingdive.com

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GroupM CEO Brian Lesser Lays Out His Plan For The Agency Giant …

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He returned to lead the global media buying giant in September, where he’d previously served as its North America CEO from 2015-2017. ... Ad Industry To Surpass $1 Trillion in Revenue for …

adweek.com

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Global Ad Spending To Hit $1 Trillion Milestone In 2024, Says …

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Dec 9, 2024  · The news: Global advertising revenues will surpass $1 trillion for the first time in 2024, growing 9.5% to $1.04 trillion and reaching $1.1 trillion in 2025, according to GroupM's …

emarketer.com

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GroupM: Ad Revenue To Reach $25.2b, Projected To Grow In 2025

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Dec 9, 2024  · Retail Media continues its steep trajectory in the advertising landscape, according to GroupM, and is forecast to grow 26.5% in 2024 ($1.46 billion) and 28.1% in 2025. Internet …

mediaweek.com.au

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M&A Outlook 2025: Picking Up Momentum - Kpmg.com

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PE-backed buyouts accounted for 24 percent of M&A total value globally, up from 21 percent in 2023. Deal value grew by 22 percent to US$781 billion. With more than US$2.9 trillion in dry …

kpmg.com

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#MicroStrategy Hits 446,400 BTC Despite Stock Slump - YouTube

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MicroStrategy now holds 446,400 BTC worth $42B, doubling down on its Bitcoin strategy even as MSTR stock drops 36% from its all-time high. Will Saylor’s bold...

youtube.com

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Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM …

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Jun 11, 2024  · The Hollywood Reporter reports: “Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, …

digitalmediawire.com

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Global Ad Spending To Reach $1 Trillion Milestone In 2024 : …

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Dec 11, 2024  · Global advertising revenues are set to surpass the $1 trillion mark for the first time in 2024, according to GroupM’s latest report. The forecast predicts an increase of 9.5%, …

socialsamosa.com

FAQs about GroupM’s End-of-Year Global Advertising Forecast Projects 9.5 Coupon?

How much will global advertising revenue grow in 2024?

click here. Global advertising revenue will grow 7.8% in 2024 to nearly $990 billion, excluding U.S. political advertising, media investment group GroupM said in a new forecast significantly raising expectations from a previous estimate of 5.3%. ...

Why has GroupM changed its ad revenue forecast?

But GroupM said its outlook has changed because of better economic conditions and a difference in how it models certain sectors. GroupM now predicts ad revenue in the U.S. will reach $365.9 billion this year, excluding effects of political advertising, up from a December estimate of $360.4 billion. ...

Will the ad industry reach $1 trillion in 2025?

The revision puts the global ad industry on track to surpass $1 trillion in revenue in 2025, one year earlier than expected, by increasing 6.8% next year to $1.1 trillion, the forecast said. ...

What is GroupM's end-of-year forecast for ad revenue in Australia?

GroupM’s End-of-Year Forecast reports ad revenue in Australia will end the year at 2.2% to $25.2b in 2024 and projected grow 3.7% in 2025. ...

How big will digital advertising be in 2024?

The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding U.S. political advertising) and grow another 7.7% in 2025 to reach $1.1 trillion. Pure-play digital advertising remains the strongest channel and is estimated to grow 12.4% globally in 2024 and make up 72.9% of total advertising in 2025. ...

How has global advertising investment changed over the last 12 months?

The report, which analyses advertising investments over the last 12 months and shares projections for 2025 and beyond, finds that strong performance of the largest sellers of advertising and increased digital expansion have propelled growth in global advertising investment to 9.5% this year. ...

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