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Are virtual influencers the new face of luxury campaigns in Asia?

Isbister K., Nass C. (2000). Consistency of personality in interactive characters: verbal cues, non-verbal cues, and user characteristics. Int. J. Hum.-Comp. Stud. 53, 251–267. doi: 10.1006/ijhc.2000.0368 [ CrossRef] [ Google Scholar] Jing Daily (2022). Virtual influencers are the new faces of luxury campaigns in Asia. ...

Can influencers guide sustainable choices without deep expertise?

While expertise is known to enhance credibility and trust (Buvár et al., 2023; Dekoninck et al., 2023), some studies suggest that influencers can still guide sustainable choices effectively even without deep expertise (Doedt and Maruyama, 2023; Zhang et al., 2021). ...

How do influencers interact with their followers?

Parasocial relationships and interactions (PSI) between influencers and their followers stem from a perceived sense of friendship and mutual connection, fostering trust and positioning influencers as credible sources (Gu et al., 2023; Buvár et al., 2023). ...

How do influencers build expertise?

Influencers can build expertise by educating themselves and their audiences, sharing verified information, collaborating with environmental experts, and participating in sustainability initiatives. They should employ effective content-framing techniques and high-quality arguments, balancing personal narratives with broader environmental messages. ...

Do influencers influence attitudes toward sustainable brands?

Several studies indicate that influencers can enhance attitudes toward sustainable brands (e.g., Jiang et al., 2024; Pittman and Abell, 2021). For example, Cattapan et al. (2023) emphasize influencers' role in shaping attitudes and purchase intentions for products like electric vehicles. ...

How can influencers influence society?

Prominent figures mobilize societies and drive change, highlighting influencers' potential in shaping attitudes and promoting sustainable behaviors (Essiz and Mandrik, 2022). ...