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What is influencers?

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach. ...

Do influencers really influence anyone?

It’s time to address the elephant in the room: Influencers don’t really influence anything or anyone! Who are these people “influencing”? ...

How to find the best influencers for your business?

Instagram is the best place to find people to elevate your brand engagement. When you need niche-specific influencers but your marketing budget is still limited, you should look for micro influencers with a following in the range of 10K to 100K. ...

Which countries have the most influencers?

Influencers currently yield the biggest power over people’s purchasing decisions in Brazil, China and India, according to the survey which is representative of the countries’ online populations. While influencers' sway has only become larger in Brazil and India, it has recently decreased in China, but stayed on a high level nonetheless. ...

What is a mega influencer?

Sensational celebrities with more than 1 million followers are called Mega influencers. Often, they team up only with well-known brands that already have many customers. You should have a large marketing budget to get such people to discuss your business. At the same time, the reward will also be high even though the engagement rate will be lower. ...

Do influencers sway?

While influencers' sway has only become larger in Brazil and India, it has recently decreased in China, but stayed on a high level nonetheless. In most other countries, the trend to follow influencers' lead when deciding on a purchase gained traction. ...