Walmart launches new grocery brand as it tries to hang on to …

Apr 30, 2024 · Walmart is already the country’s largest grocer by revenue. Nearly 60% of the company’s sales in the U.S. came from its grocery business in the most recent fiscal year.

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Walmart Launches New Grocery Brand As It Tries To Hang On To …

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Apr 30, 2024 · Walmart is already the country’s largest grocer by revenue. Nearly 60% of the company’s sales in the U.S. came from its grocery business in the most recent fiscal year.

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Why is Walmart launching a new grocery brand?

Walmart is debuting a new grocery brand, as the discounter tries to retain the shoppers it has attracted during a period of high inflation. On Tuesday, the big-box retailer said it will roll out a private label called BetterGoods, a line of more trend-and chef-driven foods. Most items will be priced at less than $5. ...

Why is Walmart launching a new store-label food brand?

(AP Photo/Gene J. Puskar, File) NEW YORK (AP) — Walmart is launching the U.S. retailer’s biggest store-label food brand in 20 years in terms of the breadth of items, seeking to appeal to younger customers who are not loyal to grocery brands and want chef-inspired foods that are more affordably priced. ...

Is Walmart launching a new private label food brand?

Walmart dominated the grocery wars in recent years. Now it’s introducing a new private label food brand as it looks to cement its market share gains. On Tuesday, Walmart announced the launch of Bettergoods, the company’s largest new private brand food brand in two decades. ...

Is Walmart launching a new 'bettergoods' line?

On Tuesday, the big-box retailer said it will roll out a private label called BetterGoods, a line of more trend-and chef-driven foods. Most items will be priced at less than $5. Walmart is already the country’s largest grocer by revenue. Nearly 60% of the company’s sales in the U.S. came from its grocery business in the most recent fiscal year. ...

What do customers expect from Walmart's 'bettergoods' launch?

“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” Scott Morris, senior vice president, private brands, food and consumables at Walmart said in a press release. ...

Why does Walmart have a large food business?

Walmart’s large food business has helped it drive store and online traffic, especially as customers have watched their discretionary spending during a period of high inflation. And its low-priced reputation has helped the company attract higher income grocery shoppers as inflation pinches budgets. ...