Tourism New Zealand's 100% Pure campaign shifts direction

The 19-year-old 100% Pure campaign had already been through a number of shifts in emphasis, including making New Zealand 100% Middle Earth. The videos will be used in markets in …


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Tourism New Zealand's 100% Pure Campaign Shifts Direction

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The 19-year-old 100% Pure campaign had already been through a number of shifts in emphasis, including making New Zealand 100% Middle Earth. The videos will be used in markets in …

nzherald.co.nz

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Tourism New Zealand’s 100% Pure New Zealand Campaign …

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Jul 30, 2024  · “100% Pure New Zealand has stood the test of the time, and as a nation we should be proud of that. In 1999 Tourism New Zealand’s vision was to create a campaign that …

tourismnewzealand.com

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100% Pure New Zealand Turns 25 - What’s Next?

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The campaign had enjoyed a long shelf life by modifying and adapting its message and was still a powerful way of pushing New Zealand’s brand internationally to get a share of the $2.5 trillion ...

msn.com

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'Unmistakably From This Place': As The Fantasy Ends, Tourism New ...

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May 15, 2015  · 16 years ago, the 100% Pure slogan was born (after being conceived by an Australian agency). And, despite a few naysayers pointing to the fact that it's not entirely true, …

stoppress.co.nz

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Celebrating 25 Years Of 100% Pure New Zealand: A Tourism …

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René de Monchy, the Chief Executive of Tourism New Zealand, stated that ‘100% Pure New Zealand’ has withstood the test of time, and the country should be proud. In 1999, Tourism …

travelandtourworld.com

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Tourism New Zealand Launches New Iteration Of 100% Pure …

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May 30, 2020  · The “Pure Promise” campaign has reportedly been launched by Tourism New Zealand at a time when the world is trying to recover from the crisis created by COVID-19. …

travelandynews.com

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'100% Pure NZ' No More | Interest.co.nz

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Have your say: '100% Pure New Zealand' replaced with '100% Pure You'; What does this mean for NZ and the economy?

interest.co.nz

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New Zealand Tourism: 100% Pure At 70% Capacity

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Feb 7, 2023  · New Zealand tourism: 100% Pure at 70% Capacity. Andy Bowley. [email protected] +64 4 495 8246 . COVID-19 border closures in March 2020 …

forsythbarr.co.nz

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NZHIC 2019: Tourism New Zealand Unveils "100% Pure New …

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Jun 27, 2019  · According to England-Hall, 12% of Kiwis surveyed were unaware that tourism is New Zealand's biggest export sector, with 1 in 7 Kiwis working in the industry. "Our number …

hotelmagazine.co.nz

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Tourism NZ's New Boss Says The 100% Pure Message Still Working

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The new head of Tourism New Zealand is enthusiastic about the 100% Pure marketing message to the world although as a Kiwi would like to see this country do more to clean up the …

nzherald.co.nz

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Tourism NZ Doing180-degree Turn With 100% Pure

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Tourism NZ doing180-degree turn with 100% Pure WELLINGTON: Tourism New Zealand must turn the clock back by more than 30 years and… To read the full content…

9amnews.com.au

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100% Pure? The Polluted Facts Behind New Zealand’s Tourism …

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Oct 12, 2017  · One of the world’s most recognisable tourism taglines is “100% Pure New Zealand.” But recent developments have cast doubt on the quality of its environment – …

gaiadiscovery.com

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Revamp For 100% Pure NZ - Tourism News - NZ Herald

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The long-running 100% Pure New Zealand brand campaign is in for a revamp, emphasising Maori culture. The marketing slogan has been used to promote New Zealand around he world since …

nzherald.co.nz

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100% Pure Welcome, A New Campaign From Tourism New Zealand

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Jun 18, 2019  · It will roll out across all of Tourism New Zealand’s key markets. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your …

bandt.com.au

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Tourism NZ’s 100% Pure Campaign Turns 25 - NZ Herald

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Jul 30, 2024  · Tourism NZ’s 100% Pure campaign turns 25. Video / 100% Pure NZ

nzherald.co.nz


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