Tourism NZ's 100% Pure campaign shifts direction - NZ Herald

The 19-year-old 100% Pure campaign had already been through a number of shifts in emphasis, including making New Zealand 100% Middle Earth. The videos will be used in markets in …

100%
OFF

Tourism NZ's 100% Pure Campaign Shifts Direction - NZ Herald

1 week from now

The 19-year-old 100% Pure campaign had already been through a number of shifts in emphasis, including making New Zealand 100% Middle Earth. The videos will be used in markets in …

nzherald.co.nz

100%
OFF

100% Pure New Zealand Turns 25 - What’s Next?

1 week from now

O ne of the world’s longest-running destination tourism campaigns, Tourism New Zealand’s “100% Pure New Zealand” brand turns 25 today.

msn.com

100%
OFF

Tourism Expert Urges Rethink On New Zealand's "100% Pure" …

1 week from now

Sep 8, 2024 · Daily travel & hospitality news for Asia Pacific. TDN APAC is the leading B2B travel daily media with insights, for hotels, airlines & tourism since 1999.

traveldailynews.asia

100%
OFF

100% Pure NZ Hits 16 With New Look | NZBusiness Magazine

1 week from now

May 15, 2015 · The latest evolution of Tourism New Zealand’s 100% Pure New Zealand campaign has further defined the country’s unique offer to travellers with a focus on the range …

nzbusiness.co.nz

100%
OFF

Tourism New Zealand’s 100% Pure New Zealand Campaign …

1 week from now

Jul 30, 2024 · “100% Pure New Zealand has stood the test of the time, and as a nation we should be proud of that. In 1999 Tourism New Zealand’s vision was to create a campaign that …

tourismnewzealand.com

100%
OFF

Revamped “100% Pure” Campaign Needs Real-world Back-up

1 week from now

May 15, 2015 · Urgent action is needed to make the 100% Pure New Zealand slogan authentic, following the revamp of Tourism New Zealand’s marketing campaign with more emphasis on …

greens.org.nz

100%
OFF

Celebrating 25 Years Of 100% Pure New Zealand: A Tourism …

1 week from now

René de Monchy, the Chief Executive of Tourism New Zealand, stated that ‘100% Pure New Zealand’ has withstood the test of time, and the country should be proud. In 1999, Tourism …

travelandtourworld.com

100%
OFF

Tourism NZ's New Boss Says The 100% Pure Message Still Working

1 week from now

The new head of Tourism New Zealand is enthusiastic about the 100% Pure marketing message to the world although as a Kiwi would like to see this country do more to clean up the …

nzherald.co.nz

100%
OFF

NZHIC 2019: Tourism New Zealand Unveils "100% Pure New …

1 week from now

Jun 27, 2019 · According to England-Hall, 12% of Kiwis surveyed were unaware that tourism is New Zealand's biggest export sector, with 1 in 7 Kiwis working in the industry. "Our number …

hotelmagazine.co.nz

100%
OFF

NZ Not 100% Pure But Aspires To Be, Says Govt - NZ Herald

1 week from now

The admission follows international criticism of the '100 per cent Pure' slogan as the Rugby World Cup approaches. Photo / Supplied. New Zealand's highly successful 100 per cent Pure tourism ...

nzherald.co.nz

100%
OFF

New Zealand Tourism: 100% Pure At 70% Capacity - Forsythbarr.co.nz

1 week from now

Feb 7, 2023 · New Zealand tourism: 100% Pure at 70% Capacity. Andy Bowley. [email protected] +64 4 495 8246 . COVID-19 border closures in March 2020 …

forsythbarr.co.nz

100%
OFF

Tourism NZ's 100% Pure Campaign Funding Cut By $3m - NZ Herald

1 week from now

Tourism New Zealand's budget has been frozen at last year's level and less will be spent on the 100% Pure campaign. The agency had its funding cut by $6 million in the Budget last year to …

nzherald.co.nz

$35
OFF

Swell The Pot, Then Raid It: Inside The Ministerial ... - NZ Herald

1 week from now

1 day ago · The International Visitor Levy (IVL) rose from $35 to $100 in October, which is expected to raise an additional $149 million a year.By law, it needs to be spent on tourism and …

nzherald.co.nz

FAQs about Tourism NZ's 100% Pure campaign shifts direction - NZ Herald Coupon?

What is 100 percent pure New Zealand?

One of the world’s longest-running destination tourism campaigns, Tourism New Zealand’s “100% Pure New Zealand” brand turns 25 today. The campaign has been... ...

Why is Tourism NZ's 100% pure campaign so controversial?

Tourism NZ’s 100% Pure campaign turns 25. Video / 100% Pure NZ One of the world’s longest-running destination tourism campaigns, Tourism New Zealand’s “100% Pure New Zealand” brand turns 25 today. The campaign has been attacked because of New Zealand’s less than pure environment, which an outspoken critic says is still the case. ...

How has Tourism New Zealand changed tack in its 100% pure campaign?

Tourism New Zealand has changed tack in its 100% Pure campaign with a series of adverts shifting emphasis away from landscapes. The new campaign, emphasising people and culture, will go global this week as the organisation faces a new challenge to explain the proposed border levy. ...

Does tourism New Zealand still work with TBWA?

Vosper says TBWA has done a fantastic job and Tourism New Zealand will continue to work with it (TBWA New Zealand hasn’t worked on the business for a while now). The new appointment to the ‘100% Pure’ campaign comes after Tourism New Zealand chief executive Stephen England-Hall announced in May the brand will be “ evolving “. ...

What is TBWA's '100% pure' campaign?

TBWA has previously worked on the ‘100% Pure’ campaign, which is now in its 19th year. The campaign has been seen in various forms including ‘100% Middle Earth’ and ‘100% Pure Choice’ to recognise legalisation of gay marriage in New Zealand. ...

Why is the 100% pure campaign misunderstood?

“The intention behind the 100% Pure campaign and its core message have frequently been misunderstood, misinterpreted, and even deliberately misconstrued,” she said. “100% Pure was never intended to convey an environmental message or to suggest that New Zealand was a ‘clean and green’ country. ...