Restoration Hardware launches paid membership program, ends …

Mar 29, 2016 · Dive Brief: Restoration Hardware has instituted a pay-to-play model for its RH Grey Card loyalty program in lieu of holding sales. For a $100 a year, customers enjoy 25% off in all departments, 10 ...

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Restoration Hardware Launches Paid Membership Program, Ends …

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Is Restoration Hardware Membership Worth It?

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Restoration Hardware (RH) provides an annual membership program for $200 in the United States and C$225 in Canada. Benefits for members include free services with RH Interior …

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FAQs about Restoration Hardware launches paid membership program, ends … Coupon?

Does Restoration Hardware have a membership program?

Yes, Restoration Hardware does have a membership program. It caters to customers who shop for furniture frequently and are able to spend a significant amount of money. The membership increases brand loyalty and ensures those customers are almost exclusively shopping from Restoration Hardware. ...

Does Restoration Hardware offer a pay-to-play loyalty program?

Restoration Hardware offers a pay-to-play loyalty program, the RH Grey Card, for $100 a year. Customers enjoy 25% off in all departments, 10% off clearance items, complimentary interior design services, early access to clearance events, and lower interest rates on the RH credit card. ...

Does Restoration Hardware offer a 25 percent discount?

Restoration Hardware offers a 25% discount for purchases over $400 for members. The key is that once someone becomes a member, they continue to be a member. If the only reason someone is a member is to get a discount on merchandise, that is considered a promotional program, not a membership program. ...

Does Restoration Hardware offer free shipping?

Restoration Hardware's membership program does not include free shipping. It resembles Amazon’s $99 annual Prime program, Costco’s $55 annual membership model, and Barnes & Noble’s $25 annual rewards fee, none of which offer free shipping as a standard perk. ...

Should Restoration Hardware move to a membership model?

Restoration Hardware should consider refining its promotional calendar instead of adopting a membership model. Consumers will opt to shop elsewhere if their purchase is below $400 and they are not members. Same-store sales compared to a year ago only provides partial information. ...

Can you buy furniture at Restoration Hardware?

At Restoration Hardware, you can buy furniture. However, their membership program is not like that of retailers who sell items that are frequently purchased, such as Gatorade at Costco. The ability to use a membership program to wean customers off promotions depends on what the retailer sells. As mentioned in the discussion introduction, 'Buying furniture is also sometimes more of an infrequent ‘event’.' ...