Prime Day 2024: Rising Spend & Conversions - impact.com

Customers spent 5% more in 2024. Even with a 4% dip in AOV and a 15% decrease in item value, customers still spent 5% more during this year’s Prime Day event. Day 2 saw a 19% …

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Prime Day 2024: Rising Spend & Conversions - Impact.com

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Customers spent 5% more in 2024. Even with a 4% dip in AOV and a 15% decrease in item value, customers still spent 5% more during this year’s Prime Day event. Day 2 saw a 19% …

impact.com

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Prime Big Deal Days 2024: Boosts Holiday Shopping Season

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Read time: 10 mins. The October 2024 Prime Big Deal Days event suggests renewed buying power and changing consumer behavior ahead of the holiday season. Nearly a fourth (24%) of …

impact.com

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Amazon Prime Day October 2024 Spending Data & Findings

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Total spending for 2024 October Prime Days came in at ~$942 million. That was ~3% less than the total spend for last year's October Prime Day, which was roughly ~$970 million. …

facteus.com

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Report: October 2024 Amazon Prime Big Deal Days Insights

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Sep 5, 2024 · Online sales across U.S. retailers during 2024 Amazon Prime Day reached a record-breaking $14.2 billion, marking an 11% year-over-year increase and cementing …

pmg.com

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Record $14 Billion In Prime Day Spending Expected, Adobe …

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Jul 15, 2024 · Consumers are expected to use buy-now, pay-later financing for between $1.09 billion and $1.11 billion in purchases on each of the two Prime Days, up 18.1% for day one …

forbes.com

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Amazon Prime Day Sales To Hit Record $14 Billion, Data Firm Says

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Jul 15, 2024 · Amazon Prime Day sales to hit record $14 billion, data firm says. July 15 (Reuters) - Shoppers are likely to spend roughly $14 billion during Amazon's Prime Day two-day …

reuters.com

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AMAZON PRIME DAY 2024 EARLY RESULTS ARE IN, NUMERATOR

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Jul 17, 2024 · The average Prime Day 2024 spend per order is $60.03 (compared to $56.64 from the same period on Prime Day 2023). So far, 34% of orders were placed for $20 or less, and …

globenewswire.com

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Prime Day 2024 Drives Record Sales For Overall US Ecommerce

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Jul 18, 2024 · The online marketplace’s manufactured summer sales holiday drove record U.S. ecommerce sales — from other online retailers. Consumers spent $7 billion online outside …

digitalcommerce360.com

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Amazon Prime Day 2024 Advertising Trends: Key Learnings

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Jul 24, 2024 · Prime Day 2024 was the biggest yet - but the downstream effects went beyond Amazon. ... Sponsored Products, which accounted for over 80% Ad Console spend in Q2 …

tinuiti.com

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Amazon Stock: Why Analysts Expect Record Spending For Prime Day

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Jul 15, 2024 · Shoppers are expected to spend about $14 billion during Amazon 's (AMZN) Prime Day shopping event later this week, according to estimates from Adobe Analytics. But Amazon …

investors.com

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Prime Day 2024: 649% Ad Spend Surge & TikTok’s Impact On …

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Aug 9, 2024 · As detailed in a recently published trend report from Market Defense, during Prime Day, Beauty & Personal Care saw a 649% increase in ad spend, an 83% rise in cost-per-click (CPC), and a 519% boost in sales revenue over the previous 30 days. This surge reflects the increasing importance of strategic advertising in capturing consumer attention ...

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FAQs about Prime Day 2024: Rising Spend & Conversions - impact.com Coupon?

How much did Amazon spend on Prime Day 2024?

Amazon’s Prime Day event clocked record sales this year, as U.S. consumers spent $14.2 billion across July 16 and 17, according to Adobe Analytics. This marks an 11% jump from last year’s $12.7 billion total. Buyers spent $7.2 billion on day one of the 2024 online event, up 11.2% from a year prior. ...

How big is Amazon Prime Day 2024?

That $7 billion is shy of the first 24 hours’ $7.2 billion, which marked a new record, yet it still represents 10.4% year-over-year growth. However, it brings the total of U.S. online retail sales — excluding Amazon — to $14.2 billion during the full Amazon Prime Day 2024 sales event, according to Adobe. ...

Why was Prime Day 2024 a success?

“Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers,” Doug Herrington, CEO of Worldwide Amazon Stores, said in a release. ...

How did BNPL Drive Amazon Prime Day 2024 sales?

BNPL drove $1.08 billion in online spending during Amazon’s Prime Day 2024 sales event. That’s 16.4% year-over-year growth. Retailers have leaned into discounts to drive growth since the 2023 holiday shopping season, Adobe said. Amazon Prime Day’s sales event drew discounts from other retailers, according to Adobe Analytics, including: ...

How did mobile commerce affect Amazon Prime Day 2024?

Mobile commerce drove close to half (49.2%) of online purchases on the second of Amazon’s two-day event. For both days combined, consumers spent $7 billion from their mobile devices. That’s 18.6% year-over-year growth. Buy now, pay later (BNPL) accounted for 7.6% of online orders during the Amazon Prime Day 2024 sales event. ...

When is prime day 2024?

Here are the dates for the shopping event. The official dates for Prime Day 2024 have been announced. One of the biggest shopping events of the year will return July 16 through 17. The tenth Prime Day event will begin on July 16, 2024, at 12:01 a.m. PDT, and it will bring shopping deals to Prime members across the globe. ...