Coupon Statistics (2024): Usage & Behavior Change Data

Jan 2, 2025 · 47% of consumers find coupons from brand emails, 46% from online searches, and 34% from coupon websites. ... The greatest percentage of the total purchase is saved when …

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Coupon Statistics (2024): Usage & Behavior Change Data

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Jan 2, 2025 · 47% of consumers find coupons from brand emails, 46% from online searches, and 34% from coupon websites. ... The greatest percentage of the total purchase is saved when …

capitaloneshopping.com

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Coupon Statistics For 2025 – Usage & Redemption Rates

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Dec 26, 2024 · In 2023, only 0.85% of coupons issued were redeemed by consumers, but the coupon redemption rate saw a notable rise, increasing by 10.4% from 2022 to 2023. This …

demandsage.com

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Coupon Statistics - 2024 Update | Balancing Everything

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In 2019, 92% of US consumers had used coupons at least once. In 2017 and 2018, the … Household items are the most searched coupon category in the United States. Over the … Digital couponing is on the rise. Juniper Research data shows that the total value of … In 2017, nearly 300 billion coupons were distributed. Coupon industry statistics show that … The number of digital coupon users in America is expected to surpass 145 million in 2021. … See full list on balancingeverything.com

balancingeverything.com

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39 Coupon Statistics You Should Know - Qples

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Although grocery coupon distribution shrunk by nearly 11% in the first half of 2021, grocery coupon redemption only shrunk by 7.9%, indicating a stronger consumer demand for coupons …

qples.com

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Discount Marketing Statistics (2024): Do Discounts Actually Work?

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Dec 18, 2024 · Highlights. 94% of Americans redeem at least one discount each year. 91% of Americans check for discounts before making a purchase online.; Online retailers report that …

capitaloneshopping.com

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5 Key Stats On Coupons: Best Ways To Deliver Deals That Consumers ...

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Aug 22, 2024 · 4. Coupons are bridging digital and physical experiences. Key stat: 35% of US consumers access or download digital coupons when shopping in-store, according to May …

emarketer.com

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Coupon Statistics: Coupon Usage Trends In 2025 - Shopper.com

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Online shopping frequency, by country, device, and gender. Online shopping is on an unstoppable rise. American consumers spent over $500 billion online in 2018, up 14.2% from …

shopper.com

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COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021

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Types of Coupons Used by American Consumers 2021 Coupon Usage Trends Report | CouponFollow 7 % 8% Never 16% Rarely 38% Sometimes 28% Usually 9% Always ... Free …

couponfollow.com

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2021 Coupon Usage & Shopping Behavior Trends [REPORT]

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Aug 18, 2021 · Three-quarters of Americans love receiving coupons (74%), which includes 79% of women and 68% of men. Those aged 18-29 have the highest appreciation of promo codes …

couponfollow.com

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90% Of American Consumers Use Coupon Codes When Shopping …

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Sep 9, 2019 · 71% of millennial consumers are influenced by getting a coupon, deal or discount when deciding to make a purchase. ... Forty-three percent of online coupon users report that …

couponfollow.com

FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

What percentage of consumers use coupons?

Nearly 90% of U.S. consumers have used coupons, with 62% actively searching for promo codes when shopping online. Digital coupons are especially favored, comprising one-third of all redemptions. This article covers the latest coupon statistics, including its usage, redemption rates, and more. Nearly 90% of U.S. consumers have used a coupon before. ...

How many people use coupons?

Couponing is a way to save money on everyday purchases, and many consumers use it as a strategy for budgeting and managing their finances. How many people use coupons, and how effective are they? Here’s a look at the latest couponing statistics, facts, and trends. 90% of Americans have used coupons in some way at least once. ...

How much money do consumers save using coupons?

The total savings from consumer packaged goods coupons in the US is $3.6 billion. 1. In 2019, 92% of US consumers had used coupons at least once. In 2017 and 2018, the percentage of consumers who used coupons stood at 90 and 94. Among the 92% who used coupons in 2019, 45% used them always or very often. ...

What percentage of online shoppers use coupons?

Less than half (45%) of all consumers do the same. Moreover, 59% of online grocery shoppers select printed coupons for their shopping activities compared to only 50% of all consumers. When it comes to digital coupons, 60% of online shoppers load them on loyalty and frequent shopper cards. Only 40% of all consumers do the same. ...

What percentage of consumers prefer digital coupons?

4. 51% of consumers prefer getting coupons and discounts on their mobile devices. (Source: Valassis) There has been an increase in the preference for digital coupons. In 2017, the share of consumers that favored getting paperless discounts and coupons on smartphones was 32%. In 2018, 36% of consumers were fans of this method. ...

Are coupons popular?

The industry average coupon redemption rate stands at a mere 1%. This doesn’t mean that coupons aren’t popular among consumers, however, and only indicates the distribution to redemption ratio. Are millennials using coupons? 94% of millennials in the US are using coupons when shopping. 53% use them always or very often. ...