Coupon Statistics (2024): Usage & Behavior Change Data

Jan 2, 2025 · 65% of consumers earning over $150,000 per year used digital discount coupons in 2023. In 2021, paper coupon use by shoppers aged 18 to 34 dropped to 46%, while online …

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Coupon Statistics (2024): Usage & Behavior Change Data

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Jan 2, 2025 · 65% of consumers earning over $150,000 per year used digital discount coupons in 2023. In 2021, paper coupon use by shoppers aged 18 to 34 dropped to 46%, while online …

capitaloneshopping.com

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Coupon Statistics For 2025 – Usage & Redemption Rates

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Dec 26, 2024 · How Many People Use Coupons? 62% of consumers in the United States search for and use promo codes, discounts, and coupons when shopping online. Nearly 90% of U.S. …

demandsage.com

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How Many People Use Coupons In 2024? - Bountii Blog

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Mar 2, 2024 · 70% of consumers aged 55 and over use paper coupons. 33% of consumers aged 18 to 34 use mobile coupons. How Many People Use Coupons? According to coupon statistics …

bountii.net

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30+ Essential Coupon Statistics For 2025 - Fortunly

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Dec 11, 2024 · 96% of Baby Boomers in the US use coupons. (Coupon Science) Based on the results of the Opportunity Health Center’s study, 96% of Americans older than 55 use …

fortunly.com

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Coupon Statistics: Is Couponing Growing Or Slowing? - Spendmenot

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Jul 22, 2024 · Zooming into the generations, gen Xers’ use of paperless coupons climbed 6% from 65% in 2020 to 69% in 2021. The increase was even greater among baby boomers, …

spendmenot.com

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Coupon Statistics 2024 - Industry Research & Redemption

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How Many People Use Coupons? Statista’s coupon redemption figures estimate that around $142 million people used coupons in 2020. This number increased to $145 million in 2021. This …

clothingric.com

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39 Coupon Statistics You Should Know - Qples

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In 2020, coupons were used by nearly 90% of consumers (6) 69% of consumers feel like they are shopping smarter when using coupons or discounts (6) 53% of consumers feel that coupons …

qples.com

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Study: 90% Of Americans Use Coupon Codes - CouponFollow

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Sep 9, 2019 · However, even members of Gen X (91.86%) and baby boomers (81.43%) are overwhelmingly likely to try to use coupon codes in an effort to get an online shopping …

couponfollow.com

FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

How many people use coupons?

Couponing is a way to save money on everyday purchases, and many consumers use it as a strategy for budgeting and managing their finances. How many people use coupons, and how effective are they? Here’s a look at the latest couponing statistics, facts, and trends. 90% of Americans have used coupons in some way at least once. ...

What percentage of consumers use coupons?

Nearly 90% of U.S. consumers have used coupons, with 62% actively searching for promo codes when shopping online. Digital coupons are especially favored, comprising one-third of all redemptions. This article covers the latest coupon statistics, including its usage, redemption rates, and more. Nearly 90% of U.S. consumers have used a coupon before. ...

How many Americans use online coupons?

Other coupon usage statistics suggest that 6% of Americans agreed they wanted to use online coupons for shopping to get discounts, but they find it challenging to search for online coupon codes. American consumers spend 13 million hours per week searching for online coupons. ...

Do all demographic groups use coupons?

All demographic groups use coupons, with over 90% of people using them regardless of their income level. Notably, 86% of households making more than $200,000 per year will still look for coupons. Millennials are currently the most likely generation to use coupons. ...

How many coupons are issued a year?

Globally $500+ billion worth of coupons are issued each year, but only around $3.4 billion (less than 1%) of coupons are ever redeemed. For shoppers, the biggest challenge is finding the right coupons when they shop online. ...

How often do you use a coupon?

Frequent coupon users include high earners: Nearly half of the people who make $150,000 or more use coupons at least 50 times a year. Millennials are surprisingly cost conscious: Young adults in the 18 to 34 range get a bad rap when it comes to their spending habits. ...