Meesho’s rise is a head-scratcher - Trade Tricks by The Ken

Nov 5, 2024 · Doing so could hurt its order numbers and top line, said the first former employee. And this is rubbing brands the wrong way. Meesho wasn’t doing enough to ban those selling …

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Meesho Wants Big Brands In Its Cart. But Unbranded Products

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Jan 16, 2024 · The $5 billion-worth online marketplace wants to boost profits with Meesho Mall’s branded lineup, but this category is a whole new ballgame

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Meesho, Amazon, And The Conflicting Signals In Social Commerce

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Apr 26, 2022 · The gross merchandise value (GMV) of India’s social commerce sector was pegged at US$1.5-2 billion in 2020, and is expected to surge to US$16-20 billion by 2025. And …

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FAQs about Meesho’s rise is a head-scratcher - Trade Tricks by The Ken Coupon?

What makes Meesho a great e-commerce platform?

Product Catalog: The platform boasts a diverse portfolio of over 120 million products, catering to a wide range of consumer needs. Customer Reach: Meesho has a rapidly expanding customer base of millions of shoppers across the country, many of whom are first-time e-commerce users. ...

What is Meesho & how does it work?

Founded by Vidit Aatrey and Sanjeev Barnwal, batchmates at the Indian Institute of Technology Delhi, Meesho started as a social-commerce platform. It even ventured into grocery deliveries. However, it is mainly known as an online marketplace for small sellers. ...

What makes Meesho unique?

At the heart of Meesho meteoric rise is its distinct approach that focuses on empowering small sellers while offering customers a personalized and affordable shopping experience. Meesho business model is built around inclusivity, affordability, and technology-driven efficiency. 1. Lower Commissions ...

What makes Meesho a billion-dollar success story?

By empowering small and micro-entrepreneurs, particularly in tier-2 and tier-3 cities, and democratizing access to internet commerce, Meesho has transformed itself into a billion-dollar success story. Through innovation and inclusion, it offers an alternative, tailored to the needs of small sellers and customers across India’s diverse regions. ...

How will Meesho impact e-commerce in India?

As Meesho continues to grow, its influence on the Indian e-commerce landscape will only deepen. The company is poised to further revolutionize how India shops and sells online, continuing to empower small businesses and democratize e-commerce across the country. ...

Who is Meesho's target audience?

Launched in August 2022, this strategy put the startup—backed by marquee investors such as Softbank and Peak XV Partners—in direct competition with e-commerce giants Amazon and Flipkart. But Meesho has been clear about its target audience—the value-conscious buyers. ...