Meesho wants big brands in its basket. But brands think Meesho is …

May 15, 2024 · But now, Meesho wants to boost its profits. For it, it’s relying on something that’s a bit out of character for it. It is betting big on Meesho Mall, a space dedicated to legacy and …

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Meesho: From Local Shops To A $3.9 Billion Revolution

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Nov 23, 2024 · Meesho’s Growth Story. Meesho’s business approach has taken the Indian e-commerce scene by storm today. With 50 lakhs+ products across 650+ categories, it caters to …

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FAQs about Meesho wants big brands in its basket. But brands think Meesho is … Coupon?

Does Meesho sell unbranded products?

The e-commerce firm largely focuses on small sellers that mostly sell unbranded products on the platform. "Over the past year, Meesho has seen a 35 per cent increase in the ratings received for delivered products. Products consistently rated below 3 (out of 5) are removed from the feed. ...

Is Meesho a branded ecommerce company?

Meesho, backed by SoftBank, is expanding into the branded segment of ecommerce, allowing users to buy products from national and regional brands like Decathlon, Philips, and Bajaj. This move aims to cater to users seeking branded products and comes during the festive season. ...

How many customers does Meesho have?

With 50 lakhs+ products across 650+ categories, it caters to 14 crore+ customers. Powered by a network of 11 lakh+ sellers and reaching over 19,000 pin codes, Meesho is a major player in the Indian market. Partnering with over 20,000 manufacturers from 500+ towns, it offers a diverse and ever-growing product range. ...

What makes Meesho different from other e-commerce platforms?

Unlike traditional e-commerce platforms focusing mainly on urban areas, Meesho tailored its offerings to match users’ tastes, preferences, and purchasing power in smaller towns and rural regions. This hyper-local approach shined through in its product catalog, featuring items designed to suit regional and cultural preferences. ...

How did Meesho make a community of resellers?

As a young brand in its foundation days, Meesho heavily targeted the sellers first. By sharing user experience on how the platform helped grow their business and sharing tips for budding users, the brand made a community of resellers through their campaigns. ...

What is Meesho reselling?

Meesho's reselling approach is parallel to that of aided shopping. Between the platform and the customer, there is a third entity. The reseller will distribute a product to their network over WhatsApp or IG (Instagram). When a consumer carry the products directly to the client. The trader hoards coinage on promotion and logistics, the ...