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FAQs about Instacart x Kroger Curbside Order Limited Time Offer $40 Off On … Coupon?

Is Instacart really a four-sided marketplace?

Over the past three years, Simo has turned Instacart into something far more complex. What you might think of as a quick way to stock up on milk and eggs is actually a four-sided marketplace balanced around the various — and sometimes competing — needs of consumers, retailers, advertisers and gig workers. And of course, Instacart's own interests. ...

What is Instacart's first smart shopping cart?

The first was a San Francisco startup called Caper which Instacart bought for around $350 million in a cash and stock deal in 2021. Caper makes smart shopping carts that are equipped with credit card readers and automatically weigh and keep track of items as someone shops. ...

How many stores does Instacart have?

It also has 6,000 brands advertising on its app and website and more than 1,500 retailers with a collective footprint of 85,000 physical stores located across the U.S. and Canada. Instacart has a lot of regular employees working at its 50 Beale St. headquarters — and also shoppers who are independent contractors in partners' grocery stores. ...

Is Instacart a 'frenemy' company?

Like other so-called gig economy companies, though, Instacart has found itself in the "frenemy" zone with retailers and workers. Grocery stores already run on small profit margins, and Instacart takes a cut from sales. People are sensitive to food price increases, too, limiting the costs retailers can pass on to consumers. ...