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FAQs about Godiva: EXTENDED with NEW Markdowns | Milled Coupon?

What's going on with Godiva?

Godiva will also be beefing up its business behind the scenes, Afridi said. The company aims to strengthen its supply chain worldwide, working to ensure stronger expansions and forging partnerships with more local partners. Afridi said the direction Godiva has taken in the past year is the right one, and is the way the company will continue. ...

How did Godiva improve its online business?

Following those cues, Godiva enhanced its online business. Afridi said the company revamped both its e-commerce site, then worked with its wholesale partners online and other e-commerce channels through which Godiva was sold. The company also invested in digital communication channels, including social media platforms. ...

Why is Godiva moving its chocolate to a grocery store?

Afridi said that in all of the consumer research Godiva does, everyone gets excited about the chocolate brand. And moving the chocolate from the boutique into the grocery store makes it that much more accessible. “Why not take it to everyone so that everyone can consume it?” ...

How do you give a Godiva gift?

• Godiva Gift Baskets & Sets. How do you show them you really care? Give them a beautifully wrapped Godiva gift basket filled with an array of chocolate bars, treats and truffles. They’ll also enjoy a Godiva gift set featuring a box of chocolate and hot cocoa. Helpful Tip: Remember to get a nice card and gift bag to accompany your Godiva chocolate. ...

Are Godiva chocolates still available online?

But the company also started producing larger packages of individually wrapped Masterpieces — Godiva’s most iconic filled and truffle-style chocolates — to make for easy sharing. Afridi said that the more traditional boxes of pricier chocolates are still available online as well. ...

What are Afridi's future plans for Godiva?

Afridi’s future plans for Godiva center on making it an even more consumer-accessible brand. The confectioner wants to continue to focus on the people who enjoy it and expanding its accessibility worldwide. Godiva’s chocolates will also see some more innovation, Afridi said. ...