COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021 - CouponFollow

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Coupon Statistics (2024): Usage & Behavior Change Data

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In 2021, the number of FSI coupons redeemed fell by 23.1% from 299.4 millio n to 230.2 million. 337.8 million digital coupons were redeemed in 2021, 46.5% more than FSI coupons. 53% of …

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Study Reveals How Coupon Codes Save $1,465 Per Year

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May 19, 2021  · Lastly, we compared these savings rates to the average household’s spending, as reported in the Consumer Expenditure Survey for 2016-17. In all, our study finds that the …

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15+ Couponing Statistics, Facts & Trends (2024) - FinMasters

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Jan 4, 2024  · Coupon redemption rates are also trending downward, from 0.89% in 2015 to 0.47% in 2022. What Types of Coupons Do People Use? FSI ... FSI coupons accounted for …

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Coupon Statistics - 2024 Update | Balancing Everything

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Feb 16, 2024  · About 145.3 million Americans are expected to use digital coupons in 2021. The total savings from consumer packaged goods coupons in the US is $3.6 billion. Coupon …

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Coupon Statistics: Is Couponing Growing Or Slowing? - Spendmenot

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Jul 22, 2024  · Let’s warm up with some of the most fascinating coupon statistics now: Top Coupon Statistics and Facts (Editor’s Pick): Almost 90% of consumers used coupons in 2020. …

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FAQs about COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021 - CouponFollow Coupon?

What percentage of consumers use digital coupons in 2023?

In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use digital coupons at a 13.6% higher rate than print coupons. Digital coupon use increased from 63% of consumers in 2019 to 67% in 2021; paper coupon use decreased from 75% of consumers in 2019 to 64% in 2021. ...

Where do consumers find coupons & discounts in 2021?

Outside of brand emails and online searches social media is one of the most popular places consumers look to find coupons and discounts. In 2021, Facebook was by far the most popular social media platform consumers used to find coupons, however, coupons were found on nearly every social media platform in 2021. ...

How do Americans get coupons in 2021?

TRENDS IN 2021:EMAIL VS. TEXTS VS. SNAIL MAIL%Americans tend to get their coupons mainly via email (74%) and, as befits a nation that prefers to sho on their mobile device, via text message (37%).People aged 45-60 were most likely to get coupons via text (43%) compared to 4 ...

What is the value of digital coupons in 2022?

The value of digital coupons is estimated to increase two-fold from 2018 to 2022. By 2025, more than half of consumers will be using digital coupons. The number of coupon users was expected to rise to 1.05 billion in 2019. By 2022, 80% of coupon redemption will be done via mobile phones. ...

What is the most popular coupon online in 2022?

The most popular coupon searched for online in the last 12 months is “DoorDash Promo Code.” (Source: Semrush) (Source: CouponFollow) In 2022, 80% of shoppers claimed they only sign for emails in order to get discounts. (Source: Meetanshi) Coupons seemed to be used regardless of income level. ...

What percentage of consumers use coupon websites for deals?

7. 59% of consumers turn to coupon websites for deals. (Source: Inmar) Consumers are constantly looking for deals, with 59% turning to coupon and discount websites. Also, 54.4% of consumers use the store websites, while 40.7% look at the brand/manufacturer website. Interestingly, 35.6% tap into social media sites like Facebook and Instagram. ...

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