COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021 - CouponFollow

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Coupons Are Vanishing During Inflation - CouponBirds

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In 2021, there were 145.3 million consumers using coupons. ... The downtrend is accelerating as coupon statistics in 2019 suggest distribution sank 12% to 235.46 billion year on year. ...

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15+ Couponing Statistics, Facts & Trends (2024) - FinMasters

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Jan 4, 2024 · The volume of coupon distribution is trending downwards. Data shows that there was $200.4 billion worth of coupon distributions in 2020 and $235.49 billion in 2019, against …

finmasters.com

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Coupon Statistics: Is Couponing Growing Or Slowing? - Spendmenot

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Jul 22, 2024 · The downtrend is accelerating as coupon statistics for 2019 show distribution fell 12% to 235.46 billion the previous year. According to Inmar, the decline mainly reflects the …

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Coupon Statistics - 2024 Update | Balancing Everything

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Feb 16, 2024 · The coupon processing industry is estimated to be worth over $100 million. 307 billion coupons were distributed throughout the US in 2016 alone, while the number of digital …

balancingeverything.com

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Coupon Statistics: Usage Stats For 2024 - CouponFollow

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In 2021, 40% of grocery shoppers used a discount or promo code through their phone when shopping in-store. (Source: Statista) 2024 Coupon Trends & Statistics. For over 100 years, …

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Coupon Marketing Strategy: Statistics, Trends And Tips For …

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The downtrend is accelerating as coupon statistics for 2019 show distribution fell 12% to 235.46 billion the previous year. The US coupon industry is growing slowly, with a coupon use …

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FAQs about COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021 - CouponFollow Coupon?

How has coupon distribution changed in 2021?

From 2019 to 2021, coupon distribution decreased by an average of 13.5% annually, while redemption decreased by an average of 14%. In 2021, 33.3% of coupons redeemed were digital while 24.2% were clipped from traditional printed sources. ...

How many people use coupons in 2021?

In 2021, paper coupon use by shoppers aged 18 to 34 dropped to 46%, while online coupon use jumped to 48% and mobile coupon use jumped to 33%. 70% of shoppers over 55 still use paper coupons, compared to 63% of those aged 35 to 54 and 46% of those aged 18 to 34. ...

Are coupon redemption and distribution rates rising?

Coupon redemption and distribution rates are rising following a period of decline in the early 2020s both for digital coupons and traditional printed coupons like free-standing inserts (FSIs). In 2024, 26% of U.S. consumers used more coupons than in the previous year. 0.85% of coupons issued in 2023 were redeemed by consumers. ...

Where do consumers find coupons & discounts in 2021?

Outside of brand emails and online searches social media is one of the most popular places consumers look to find coupons and discounts. In 2021, Facebook was by far the most popular social media platform consumers used to find coupons, however, coupons were found on nearly every social media platform in 2021. ...

What percentage of consumers use digital coupons in 2023?

In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use digital coupons at a 13.6% higher rate than print coupons. Digital coupon use increased from 63% of consumers in 2019 to 67% in 2021; paper coupon use decreased from 75% of consumers in 2019 to 64% in 2021. ...

How many people use coupons in 2022?

In 2022, 91% of all Americans used at least one coupon; 177.9 million U.S. adults redeemed digital coupons. 86% of online shoppers are more likely to try a new business due to a coupon; 39% are much more likely. 38% of American consumers buy more than they intended when they have a coupon; 67% will make an unplanned purchase because of a coupon. ...