Interview: Kevin Bowler on New Zealand Destination Marketing

Interview: Kevin Bowler On New Zealand Destination Marketing

1 week from now

Jul 23, 2015  · Few destination branding professionals who don’t know about and admire the ‘100% Pure New Zealand’ slogan and campaign. Meet Kevin Bowler, CEO of Tourism New …

placebrandobserver.com

Editorial: 100% Pure As True A Slogan As It Ever Was

1 week from now

Answering them last week, the Associate Minister of Tourism, Jonathan Coleman, said the "100% Pure" campaign was "aspirational". This is getting silly. The slogan is not aspirational, at least …

nzherald.co.nz

NZ Not 100% Pure But Aspires To Be, Says Govt - NZ Herald

1 week from now

The admission follows international criticism of the '100 per cent Pure' slogan as the Rugby World Cup approaches. Photo / Supplied. New Zealand's highly successful 100 per cent Pure tourism ...

nzherald.co.nz

Tourism NZ Works To Keep Its Product '100% Pure' And Sustainable

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Sep 19, 2015  · Tourism NZ works to keep its product '100% pure' and sustainable By Jamie Freed Updated September 19, 2015 — 12.30pm first published September 18, 2015 — 5.00pm

smh.com.au

Tourism NZ's New Boss Says The 100% Pure Message Still Working

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The new head of Tourism New Zealand is enthusiastic about the 100% Pure marketing message to the world although as a Kiwi would like to see this country do more to clean up the …

nzherald.co.nz

100% Pure A 'marketing Strategy ... Not An Environmental Standard' …

1 week from now

May 10, 2018  · The New Zealand 100% Pure marketing slogan that has angered environmentalists is getting a shake-up. The slogan has been controversial since it was …

rnz.co.nz

(PDF) A Case Study Of The ‘100% Pure New Zealand’ Tourism …

1 week from now

The theme of ‘100% pure’ is reflected in scenery, landscape, food and wine, culture and people, and experiences being recognised as being unadulterated, unaffected, undiluted, and …

academia.edu

100% Pure Future - New Zealand Tourism Renewed

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This BWB Text is a rallying call for a genuine tourism ‘reset’ that puts the environment first and creates more meaningful exchanges between visitors and their hosts, as a response to Covid …

museumswellington.org.nz

100% Pure Future: New Zealand Tourism Renewed

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The Achilles heel of New Zealand tourism is its heavy carbon footprint. A return trip from Europe to New Zealand, plus internal travel within the country, produces, on average, three tonnes of …

hail.to

Revamp For 100% Pure NZ - Tourism News - NZ Herald

1 week from now

The long-running 100% Pure New Zealand brand campaign is in for a revamp, emphasising Maori culture. The marketing slogan has been used to promote New Zealand around he world since …

nzherald.co.nz

Tourism New Zealand To Change Tack With 100% Pure Campaign

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Tourism New Zealand is changing tack with its 100% Pure campaign, by emphasising people as well as the place. Although the 19-year-old campaign had always been multi-dimensional, …

nzherald.co.nz

Sustainable Tourism: When “Going Green” Is Just The Beginning

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Sep 30, 2024  · And with the value of its tourism industry set to rise from $54.3 billion in 2024 to an estimated $100 billion in 2028, it’s clear that the ‘land of four seasons’ sees the benefit of …

controlunion.com

THE 10 BEST New Jersey Bowling Alleys (2025) - Tripadvisor

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Aug 28, 2017  · Up to 3% cash back  · Went bowling to Playdrome in Toms River and was very pleasantly surprised. The bowling alley was clean and the staff was very pleasant and …

Oz Tourism Boss Backs 100% Pure Promo - NZ Herald

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Tourism New Zealand's 100% Pure campaign has won strong support from its counterpart across the Tasman. Tourism Australia managing director Andrew McEvoy said the 14-year-old …

nzherald.co.nz