Ad revenue should stabilize for media companies in 2025 - NBC …

Dec 27, 2024 · Ad revenue should stabilize for media companies in 2025 — if they have sports. ... excluding U.S. political advertising, and will grow 7.7% in 2025 to reach $1.1 trillion, ...

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Ad Revenue Should Stabilize For Media Companies In 2025 - NBC …

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Dec 27, 2024 · Ad revenue should stabilize for media companies in 2025 — if they have sports. ... excluding U.S. political advertising, and will grow 7.7% in 2025 to reach $1.1 trillion, ...

nbcnews.com

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Ad Revenue Set To Stabilize In 2025 With Sports Leading The Way

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6 days ago · As the global advertising industry is poised to surpass $1 trillion in revenue for the first time, sports and live events stand out as pivotal elements in this growth. Media companies …

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Seven Trends That Will Shape Media In 2025 - Marketingweek.com

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2 days ago · Global retail media revenue is set to hit $176.9bn (£139.27) in 2025, surpassing total TV revenue (including streaming) for the first time and accounting for 15.9% of total …

marketingweek.com

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MAGNA Advertising Forecast: Media Innovation To Propel The …

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Dec 8, 2024 · The growing inventory of digital ad units is driving DOOH ad revenue (+18%) and attracting programmatic budgets to OOH, which now accounts for approx. 15% of DOOH …

magnaglobal.com

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Ad Revenue Should Stabilize For Media Companies In 2025 — If …

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5 days ago · Overall, the global advertising industry is expected to surpass $1 trillion in total revenue for the first time this year, excluding U.S. political advertising, and will grow 7.7% in …

theinvestorsvalley.com

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What To Expect From Retail Media Networks In 2025

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5 days ago · Now, retail media networks — whose leaders include Amazon, Walmart and Target — are expected to make up one-fifth of worldwide digital ad spend in 2024, raking in $140 …

modernretail.co

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Ad Revenue Should Stabilize For Media Companies In 2025 — If …

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TV, considered “the most effective form of advertising,” is expected to grow nearly 2% in 2025 to $169.1 billion in total global ad revenue. In comparison, ad revenue for “pure-play digital,” …

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FAQs about Ad revenue should stabilize for media companies in 2025 - NBC … Coupon?

What will the advertising market look like in 2025?

The advertising market has positive momentum going into 2025 — especially for media companies with sports rights and tentpole live programming. Sports and live events such as awards shows reigned supreme in conversations with media executives who weighed in on their expectations for the advertising market in the year ahead. ...

How much will digital ad revenue grow in 2025?

In comparison, ad revenue for “pure-play digital,” which excludes “the digital extensions of traditional media” like streaming but includes platforms like YouTube and TikTok, is expected to grow by 10% to $813.3 billion globally in 2025, according to GroupM. ...

Will TV ad revenue increase in 2024?

Yet despite the uptick in ad revenue following the election and the forecast stability, Natalie Bastian, global chief marketing officer at Teads, said she expects a lot of the same trends. Bastian noted that 2024 included major moments like the Summer Olympics and presidential election, which strengthened TV ad revenue. ...

What will the media industry look like in 2025?

In 2025, the media industry is defined by rapid change and high stakes. From AI-driven innovation and platform fragmentation to regulatory challenges and shifting consumer expectations, content companies face a complex and evolving landscape. Success will require a commitment to trust, adaptability, and creativity. ...

Should marketers stay observant and adaptable in 2025?

Marketers should stay observant and adaptable in 2025. The new media chapter that we’re entering is bound to keep you on your toes. Download our complimentary Predictions 2025 guide for B2C marketing and customer experience professionals, which includes more of our top predictions for 2024. ...

What's going on with advertising & marketing acquisitions in 2024?

Bankers and M&A advisors say advertising and marketing acquisition deal flow picked up in the second half of 2024 after a slow start, and they're expecting a flurry of activity in the new year. "It feels like the tide has turned," said William Ritchie, the managing director of the M&A advisory firm WY Partners. ...