What Bloomie’s Means to the Future of Bloomingdale’s - WWD

Aug 26, 2021 · What Bloomie’s Means to the Future of Bloomingdale’s. Bloomie's, a new brick-and-mortar concept offering a slice of Bloomingdale's full-line department stores, is also a merchandise brand.

FAQs about What Bloomie’s Means to the Future of Bloomingdale’s - WWD Coupon?

Will there be a Bloomie's in the future?

Bloomies, launched last week in Fairfax, Va., is a potential growth vehicle. Anne Chan Bloomingdale’s, which operates department stores and outlets, launches its third format today called Bloomie’s — but there could be a fourth in the not-so-distant future. ...

What's new at Bloomie's?

“Bloomie’s has always been a term of affection from our loyal customers. Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient, and unexpected way,” Tony Spring, Bloomingdale’s CEO, said in a press release. Bloomie's will be much smaller than a traditional Bloomingdale's. ...

Does Bloomingdale's have plans for a new Bloomie's?

Bloomingdale’s is unable to share plans for future stores, but it is confident in the new model and plans to base future plans off of customer reactions to the first Bloomie’s. Bloomingdale’s may need to stock up on little brown bags. ...

What is the difference between Bloomie's and Bloomingdale's?

The Bloomie’s specialty store is small compared to Bloomingdale’s department stores, which average 150,000 to 200,000 square feet (excluding the flagship, which is about 600,000 square feet). Bloomingdale’s SoHo, at 78,000 square feet of selling, is the upscale chain’s second smallest store, and Bloomingdales’s outlets average 25,000 square feet. ...

Can Bloomie's replace Bloomingdale's?

Replacement, where a smaller Bloomie’s store replaces a flagship Bloomingdale’s store, such is the case for the Skokie, IL Old Orchard location. New Market, with Bloomie’s opening in a brand new trading area. The coming Bloomie’s in Seattle will be the test case for this expansion strategy. ...

Why is Bloomingdale's a 'Bloomie's' brand?

It's a perfect place to introduce the “Bloomie’s” experience to new customers, since that’s the affectionate name Bloomingdale’s has long been called. More than relevancy, it brings a new intimacy between customers and the brand, says Mortimer Singer, managing partner of Traub, a business development and investment firm. ...