TikTok sellers are hosting marathon 12-hour shopping livestreams

Dec 12, 2024 · Arnold is 10 hours into a marathon selling spree and still has two hours to go. Like a Gen Z version of QVC, TikTok Live shopping events are part of a push by the social media …

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With TikTok's Future Uncertain, Livestream Shopping Startups Are …

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Jan 9, 2025 · TikTok Shop’s competitors are well aware of this; live auction app Whatnot has recently raised $265 million to become more user- and seller-friendly, according to …

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TikTok Shopping Takes Off In Livestreams: Lucky Crystals For $9.99

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Mar 22, 2022 · Lindsey Holland first noticed crystal sellers appearing on her TikTok feed in December. Out of curiosity, the 29-year-old content creator started watching their livestreams, …

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FAQs about TikTok sellers are hosting marathon 12-hour shopping livestreams Coupon?

What are TikTok live shopping events?

Like a Gen Z version of QVC, TikTok Live shopping events are part of a push by the social media platform to combine the convenience of mobile commerce and the frenzied consumerism of limited-time deals with interactive, unscripted entertainment. ...

How do I host a TikTok shop live event?

Before hosting your first TikTok Shop Live event, you’ll need to set up your TikTok Shop properly: Visit the TikTok Seller Center and sign up for a TikTok Shop account. Provide the necessary business and verification details. Upload high-quality images and descriptions of your products. ...

Will TikTok livestreaming be a big deal for brands?

To understand why TikTok livestreaming will be a big deal for brands, we must first take a look at the current state of livestreaming on TikTok. Content creators on TikTok are able to unlock the livestream functionality once they reach 1000 followers on the platform. TikTok has been working hard to better integrate livestreaming into the platform. ...

How many TikTok live sessions are there?

From Nov. 13 through Dec. 2, nearly half a million Live shopping sessions were hosted on TikTok, for a total of more than 660,000 hours. On Nov. 24, rapper Nicki Minaj hosted a two-hour livestream for her line of press-on nails that became the highest-viewed TikTok Shop Live ever, with 80,000 viewers simultaneously watching at one point. ...

How does TikTok shop work?

TikTok Shop employees, meanwhile, help her decide on a sales strategy for each Live, planning out the optimal date, a catchy soundtrack, how steep the discounts should be and which third-party affiliate products she should sell alongside her own, for which she receives a commission. ...

Is TikTok redefining the future of shopping?

Rene and Arnold demonstrate BossUp’s lip oil to viewers during her livestream. Live selling is “redefining the future of shopping on TikTok Shop,” said Nico Le Bourgeois, head of U.S. operations for TikTok Shop. He said the number of Live shopping sessions hosted on the app every month has nearly tripled in the last year. ...