The new 2024 financial trend that has Gen Z Aussies ‘loud …

“In 2024, being ‘cash conscious’ is officially cool with terms like ‘loud budgeting’ emerging overseas and on social media,” Mr Riley said. “‘Loud budgeting’ is all about unapologetically …


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Dec 22, 2023  · The cost-of-living crisis seems to be hitting Gen Z the hardest, with three-quarters (76%) of the cohort saying they wanted to stash away more cash in 2024. In contrast, just …

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Are Australians embracing 'loud budgeting' in 2024?

NAB Personal Banking executive Paul Riley said younger Australians were embracing the ‘loud budgeting’ trend gaining momentum overseas and social media, saving them on average $450 each month. “In 2024, being ‘cash conscious’ is officially cool with terms like ‘loud budgeting’ emerging overseas and on social media,” Mr Riley said. ...

Is loud budgeting the new financial trend of 2024?

Loud budgeting has emerged as the first financial trend of 2024 across social media for younger generations like millennials and Gen Z. Shifting away from quiet luxury culture—in which people idolize rich influencers or fake their own wealth—loud budgeting is all about being vocal and transparent about your money saving goals. ...

Is 'cash conscious' a trend in 2024?

NAB personal banking executive Paul Riley said: “In 2024, being ‘cash conscious’ is officially cool with terms like ‘loud budgeting’ emerging overseas and on social media.” NAB's Paul Riley said it's a trend they've noticed among their customers. ...

How much do Gen Z social media budgeters save a month?

Adoptees of the Gen Z social media finance trend of 2024 are saving $450 a month on average, according to one of Australia’s biggest banks. Loud budgeting has replaced 2023’s quiet luxury as the Gen Z social media finance trend of 2024 and new figures from NAB reveal loud budgeters are saving $450 a month on average. ...

What's the difference between 'quiet luxury' and 'loud budgeting'?

“While ‘quiet luxury’ is about idolizing celebrities, ‘loud budgeting’ is about the everyday person,” TikToker Battle explained in his video. "Loud budgeting" is the in-your-face financial trend perfect for Gen Z, a generation known for oversharing. ...

Do Aussies want to save more money in 2024?

In fact, almost half (49.7%) of Aussies surveyed in Compare the Market’s latest research said they intended to save more money in the new year – up 7.1% in the last 12 months. The cost-of-living crisis seems to be hitting Gen Z the hardest, with three-quarters (76%) of the cohort saying they wanted to stash away more cash in 2024. ...

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