moviepass - Vanity Fair

Jan 24, 2019 · There are a handful of MoviePass-esque services out there; as the embattled company moves away from offering unlimited films, here’s what you need to know.

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Is MoviePass About To Reach Its Breaking Point? - Vanity Fair

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Jul 27, 2018 · This week, MoviePass endured a service outage, one that resulted from the company temporarily running out of cash—and being forced to borrow $5 million in order to …

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FAQs about moviepass - Vanity Fair Coupon?

What happened to MoviePass?

MoviePass—the company that allowed subscribers to see as many movies in theaters as they desired for a flat monthly fee—folded in 2019. Itum was an executive at MoviePass from 2017 until 2019. In August of 2017, MoviePass was acquired by Helios & Matheson Analytics, a New York–based data analytics company. ...

Why did MoviePass ban moviegoers?

It also alleges that the company falsely invalidated customer passwords over “suspicious activity or potential fraud” in order to ban frequent moviegoers from the service. The FTC also says that MoviePass initiated a ticket verification program as a means of discouraging people from using the service. ...

Why did MoviePass go bankrupt?

Many MoviePass subscribers who were attracted to the new service by the lower price began using it frequently. MoviePass started losing money on virtually every subscriber, and it then went bankrupt. But MoviePass’ ambitions were far more complex than just refashioning the gym membership for the movie theater. ...

Why did MoviePass price drop?

The price drop came after data analytics company Helios and Matheson bought MoviePass, and the company did raise eyebrows for hinting at plans to mine and even sell its subscribers’ data. ...

Did MoviePass knowingly deceive its customers?

The FTC has since discovered that many of MoviePass’s hassles and hoops were intentional. As reported by the New York Times, MoviePass on June 7 agreed to settle with the FTC over accusations that the company knowingly deceived its most active customers in order to cut its own costs. ...

Did MoviePass lose money based on a marketing gimmick?

The $9.95 “unlimited” plan was a temporary marketing gimmick to drive subscriber growth, and MoviePass was losing money as a result. In addition to a $250,000 fine, Lowe faces up to five years in prison (although a lighter sentence is expected for his cooperation with the investigation, THR reports). ...