The 2024 Most Powerful Beauty Brands - WWD

Aug 16, 2024  · WWD names the most powerful beauty brands of 2024, like Dior, Sol de Janeiro and Dyson. Brands like Mac & CeraVe appear with Drunk Elephant & Rhode.


FAQs about The 2024 Most Powerful Beauty Brands - WWD Coupon?

Who are the top beauty influencers of 2024?

Its top three voices were South Korean singer Kim Hong Joong and influencers Julia Hussein and Yusur Al-Khalidi. Meanwhile, Lefty’s ranking of the top beauty influencers of 2024 found that those with their own brands made the biggest impact. ...

Will the world's largest beauty brand relinquish its position?

The world’s largest beauty brand shows no signs of relinquishing its position anytime soon. A powerhouse in the U.S., where it ranks first in hair, third in makeup and second overall, it stays consistently on the cutting edge of both trend and innovation, not an easy feat. ...

Which brands are driving the beauty industry forward?

From Chanel and Dior to L'Oréal and Maybelline – the behemoths propelling the beauty industry forward. This has been a banner year for beauty. Sales are soaring and consumers are more engaged in the category than ever before. The 45 brands here aren’t just benefiting from the buzz, though: They’re creating it. ...

Is Maybelline New York the biggest makeup brand?

Maybelline New York: As the top player in liner, brow and mascara, it’s all eyes on Maybelline New York. The brand’s multipronged strategy has kept it as makeup’s largest brand, according to Euromonitor. ...

Is Dior the world's largest fragrance brand in 2023?

(Dior is also the world’s largest fragrance brand for 2023, reports Euromonitor.) Sauvage’s social engagement rose 1,033 percent last year per Trendalytics, and collectively, Dior was the top fragrance brand by earned media value according to CreatorIQ, and the seventh largest brand overall in that metric. ...

Is Maybelline a 'infallible' brand?

Infallible indeed. The world’s largest beauty brand has iron grips in all the key categories — it’s still the top mass hair brand and the top total mass business in the U.S., per Circana, and globally is the second-largest makeup brand, behind only Maybelline New York. ...

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