Study Finds An Inflection Point In Consumers’ Green …

The research found that 74% of consumers care about the environmental impact of the products they buy. At the same time, however, nearly half (45%) of consumers say they believe American corporatio… See more

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Study Finds An Inflection Point In Consumers’ Green …

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Doug Gatlin On LinkedIn: Study Finds An Inflection Point In …

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This great article from Forbes highlights a new study showing that consumers continue to value sustainability. Interestingly, 81% of Gen Zers said they were more likely to purchase more ...

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What factors affect consumers' green purchase intention?

This study systematically analyzes the factors that affect consumers' green purchase intention. Through a comprehensive literature review, the influencing factors of consumers' green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. ...

What predicts consumers' green purchase intention?

A total of 387 responses was obtained and analyzed using structural equation modeling. Findings suggested that emotional value, perceived marketplace influence, subjective norm, and attitude are key predictors of consumers' green purchase intention. ...

Does perceived marketplace influence influence consumers' intention to buy green products?

The results indicate that incorporating perceived marketplace influence, economic value, and emotional value in TPB has improved explanatory power of consumers’ intention to purchase green products (Adjusted R 2 = 0.58) compared to TPB model (Adjusted R 2 = 0.54). ...

What influence consumers' behavior toward green products?

Understanding consumers’ behavior toward green products has become the focus of marketing agents, market stakeholders, governments, and other organizations. This study reveals that consumers’ motivation, ability, and awareness have significant impacts on consumers’ behavior toward purchasing green products. ...

Are we seeing a real inflection point in consumer behavior?

“Even with all the obstacles they face, the majority of Americans want sustainable products and companies,” says Trenton Spindler, vice president of sustainability operations & innovation at PDI. “We may be seeing a real inflection point in consumer behavior.” ...

Does attitude influence consumers' intention to opt for Green purchases?

Attitude was observed to impact consumers' intention to opt for green purchases positively. The finding complements the earlier findings on green consumption (Hsu et al., 2017). ...