Nike's new CEO said the company messed up 3 key areas that he's …

Nike's new CEO said the company messed up 3 key areas that he's trying to fix — and it's bad news for customers who like cheap stuff. Nike needs to refocus on five key sports areas and hold ...

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What does Nike's CEO Elliott Hill want to fix?

Nike's CEO Elliott Hill said that there are three things he wants to fix at Nike. One mistake was being "too promotional" and offering too many discounts. The company will also focus on five areas: running, basketball, training, football, and sportswear. ...

Will Nike's new CEO focus on repairing relations with retailers?

(Reuters) - Nike's (NKE) new CEO will likely focus on repairing relations with retailers to boost demand, a strategy that took a back seat under outgoing chief John Donahoe, industry experts said on Friday. ...

Will Nike's first earnings report Mark a long turnaround?

Last week, the company posted its first earnings report under new CEO Elliott Hill, which analysts say could mark the beginning of a long turnaround for the brand. "When Nike puts innovation behind their products, they can bring back growth," said Stacey Widlitz, president of SW Retail Advisors. "But it's going to be a long-term, painful process." ...

Is the dawn of a new and sportier Nike imminent?

The dawn of a new and sportier Nike is imminent, the sportswear giant's new leader says. Nike CEO Elliott Hill, who took the helm in October, outlined plans to revamp the sneaker giant in a Thursday earnings call, where he promised investors that the company would shift focus and resources to make "sport our North Star" again. ...

Why is Nike a great company?

Nike has just provided us with another case study. Because the product life cycle in fashion is much faster than it is in airplanes, it took only years, instead of generations, to cripple a great company. When John Donahoe became the CEO of Nike in 2020, he was the company’s second-ever outsider CEO. ...

What will Nike's new CEO do to boost demand?

Nike's new CEO will likely focus on repairing relations with retailers to boost demand, a strategy that took a back seat under outgoing chief John Donahoe, industry experts said on Friday. ...