Audience categories for political campaign marketing - Experian

Jan 30, 2024 · Three political campaign marketing audience categories. Over 240 politically relevant audiences are available on-the-shelf of leading TV, demand, and supply platforms to help your political partners gain share based on three political audience categories: ... race, color, …

$1.35
OFF

Online Ad Spending In The 2024 Election Topped $1.35 Billion

2 weeks from now

Dec 19, 2024 · Funded largely by out of state donors, spending on the top ballot measure campaigns eclipsed many Senate races, and overall ballot measure spending ($61 million) …

brennancenter.org

FAQs about Audience categories for political campaign marketing - Experian Coupon?

How many politically relevant audiences are available?

Over 240 politically relevant audiences are available on-the-shelf to help your political partners gain share based on three political audience categories: Let’s break down each category and which audiences you can use in your political campaign marketing to target voters this upcoming election season. ...

Why is audience targeting important in political campaign marketing?

This political campaign marketing season, effective audience targeting is crucial, as it holds the potential to sway voters, shape public opinion, and ultimately determine election outcomes. ...

Who can use political campaign marketing to target voters?

Let’s break down each category and which audiences you can use in your political campaign marketing to target voters this upcoming election season. Target audiences could include those who are likely to be in the Democratic, Independent, or Republican parties, or are likely to not be registered to a political party. ...

How do I plan a national awareness campaign?

Determine a specific timeframe for your awareness campaign with plenty of time set aside in advance for planning and preparation. If your campaign coincides with an existing national awareness month, week, or day, build your timeframe around it. For standalone campaigns, consider your audience and the scale of your goals when choosing a timeframe. ...

Why are ad campaigns so unique?

The ads were unique in that they also clearly pointed out what it believed were the weaknesses of the competition, seeking to simplify the decision-making process for consumers who might be on the fence about which was the better choice. ...

How much money did voters spend on election campaigns?

Funded largely by out of state donors, spending on the top ballot measure campaigns eclipsed many Senate races, and overall ballot measure spending ($61 million) rivaled the amount spent across all House races ($64 million). Some of the largest spenders were groups focused primarily on fundraising appeals, such as the Harris Victory Fund. ...