Leveraging the Psychology of Discounts to Make More Money

Beyond simply appealing to the notion of helping shoppers save money, discounts also have an affect on how consumers interact with your products and brand. Here are a few ways lower prices can imp… See more


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The Psychology Of A Discount - Simon Data

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When offering discounts, framing the discount as a way to avoid losing money or missing out on a deal can be more effective than framing them as gains. For instance, "Save $50" can be less …

simondata.com

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The Psychology Of Discounts: Understanding Consumer Behavior …

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Jul 13, 2023  · The larger the discount, the greater the perceived value. For instance, the 2 Visions report states, “Shoppers are approximately 2x more likely to purchase a product with a 20% …

retailwire.com

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Percent Off Vs. Dollar Discounts: The Psychology Of Promotions

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Apr 11, 2019  · 15% Off Offer – Customer pays $297.50. The percent-based promotion offers a slightly bigger discount than the dollar-based promotion. HOWEVER, psychologically the …

agilenceinc.com

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How Consumer Discounts Can Help You Make More Money

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May 31, 2018  · Quantity discounts—something like buy four items, get the fifth for free. Or, if you spend more than $100, you get 10 percent off your purchase. Rebates—an amount of money …

incentiveinsights.com

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Pricing - SpringerLink

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Feb 23, 2024  · Pricing anomalies give the impression of a discount or bargain. Even though the actual difference between $9.99 and $10 is small, consumers believe that price to be closer to …

springer.com


Install CouponFollow Extension on Chrome

Install the CouponFollow extension to search for discount codes when shopping the fastest!

Install CouponFollow Chrome Extension   Install CouponFollow Chrome Extension