Is the Bourbon Boom Over? Brown-Forman Announces Major …

Now that Brown-Forman has shut down the Louisville plant, no bourbon maker has an independent cooperage, and Brown-Forman will begin to source barrels from a third party like everyone else does.


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Is Kentucky’s Bourbon Boom Over? What’s Behind Brown-Forman …

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2 days ago  · Kentucky’s bourbon distilleries have been expanding at a feverish pace in recent years, building warehouses to age more whiskey than ever before.. The state’s $9 billion …

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Is Kentucky's Bourbon Boom Over? What's Behind Brown-Forman …

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3 days ago  · So Tuesday morning’s news that industry giant Brown-Forman is laying off 12% of its workforce sent shock waves through the state. The Louisville-based company is laying off 680 …

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Brown-Forman Cuts 12% Of Workforce, Closes Historic Cooperage …

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2 days ago  · The strategic restructuring at Brown-Forman represents a significant operational transformation with material financial implications. The 12% workforce reduction affecting 648 …

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FAQs about Is the Bourbon Boom Over? Brown-Forman Announces Major … Coupon?

What's going on with Brown-Forman?

On Tuesday, spirits conglomerate Brown-Forman informed its investors of what it described as "a series of strategic initiatives for growth," including laying off about 12% the company's global workforce, restructuring its executive leadership team and closing the Louisville-based Brown-Forman Cooperage. ...

Is Brown-Forman laying off 12% of its workforce?

So Tuesday morning’s news that industry giant Brown-Forman is laying off 12% of its workforce sent shock waves through the state. The Louisville-based company is laying off 680 people worldwide, including more than 200 workers in Louisville with the closure of its cooperage there after more than 80 years in operation. ...

Is America's Bourbon Boom over?

America’s Bourbon Boom Is Over. Now the Hangover Is Here. When Rob Masters listed 400 barrels of two-year-old bourbon for sale online at $900 apiece, he expected them to be gone within days. Eight months later the barrels are still there. “We aren’t even getting a sniff,” said Masters, head distiller at The Family Jones distillery in Denver. ...

Is Brown-Forman a work in progress?

In a global sense, Brown-Forman is a work in progress, and I’d expect future activity – in terms of M&A and market investment – to reflect that status and to continue the process of diversification and spreading of risk. ...

How many employees does Brown-Forman have?

Brown-Forman owns major brands including Jack Daniel's, Old Forester and Woodford Reserve on the whiskey front, plus Herradura Tequila and Diplomatico Rum. In total, the company employs roughly 5,400 people, which means 12% layoffs equates to terminating about 648 employees. ...

What happened to Brown-Forman & Diageo?

Shares of Brown-Forman (NYSE: BF.A) (NYSE: BF.B) are down 23% over the last six weeks, while Diageo (NYSE: DEO) is off more than 12%. Brown-Forman announces layoffs amidst challenges in American whiskey industry. ...

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