Gen Z Turns to TikTok for Holiday Shopping, Retailers Adapt

Oct 10, 2024 · The Bottom Line: Gen Z Is Changing the Game. Gen Z is driving a new wave of social commerce, and brands are racing to keep up. With a mix of influencer-led shopping, AI …

54%
OFF

Gen Zers Turn To TikTok Shop For Holiday Purchases

1 day from now

The insight: TikTok Shop ranks highly in Gen Z’s holiday plans: Nearly 54% plan to buy gifts on the platform this year, per a survey by Fiverr. Behind the numbers: TikTok Shop’s popularity is …

emarketer.com

48%
OFF

48% Of Gen Zers Will Do Their Holiday Shopping On TikTok, …

1 day from now

Oct 17, 2023 · Americans between the ages of 18 and 29, a majority of which are Gen Z, have already gotten a jump on their holiday shopping, according to a recent Shopify-Gallup Survey. …

nbcbayarea.com

11%
OFF

TikTok Shop Holiday Trends - Appeals To 1 In 3 Gen Z Consumers

1 day from now

Dec 11, 2023 · TikTok Shop users are more than twice as likely to have shopped or plan to shop on the social media platform (11% and 11%, respectively). Unsurprisingly, the percentage of …

civicscience.com

87%
OFF

McKinsey: 87% Of Gen Z Will Use Social Media For Holiday Shopping ...

1 day from now

Nov 5, 2021 · Retail industry news, voices and jobs. ... For the 87% of Gen Z shoppers deriving holiday shopping inspiration from social media, YouTube, Instagram and TikTok will be the …

retaildive.com

2%
OFF

Gen Z More Likely To Buy Holiday Gifts Via Social Media: Report

1 day from now

Aug 28, 2024 · As Gen Z leads the charge on social commerce, mobile shopping is on the rise overall. Between January and July, consumers drove a 10.2% jump year over year in …

yahoo.com

$360
OFF

How Retailers Can Attract Gen Z Consumers This Holiday Season

1 day from now

Dec 1, 2023 · Gen Z consumers have become a central focus for the retail industry, in large part because they represent an estimated $360 billion of disposable income, a figure that will …

fastcompany.com

950%
OFF

Gen Z TikTok Users Have Taken Holiday Wish Lists To A New Level

1 day from now

Dec 17, 2024 · According to Pinterest, searches for “shopping wish list” have skyrocketed, up 950% compared to this time last year, signaling a major shift in how people approach holiday …

fastcompany.com

FAQs about Gen Z Turns to TikTok for Holiday Shopping, Retailers Adapt Coupon?

How do Gen Z shoppers get their holiday shopping inspiration?

For the 87% of Gen Z shoppers deriving holiday shopping inspiration from social media, YouTube, Instagram and TikTok will be the platforms they turn to for guidance. Similar to other reports projecting a rise in holiday sales, the survey predicts that consumer spending in Q4 2021 will increase by 7% compared to last year and 9% from 2019. ...

Are Gen Z shoppers more likely to buy holiday presents from social media?

Amid a rise in mobile shopping, Gen Z shoppers are more likely to buy their holiday presents directly from social media platforms this year compared to other age groups, according to an EMarketer report based on Basis Technologies and GWI research. ...

What are Gen Z and millennial shoppers doing this holiday season?

More Gen Z and millennial shoppers than ever are turning to TikTok, Instagram and other sites to find and buy gifts this season. A poll from Deloitte found that 60 percent of Gen Z and 56 percent of millennials plan to use social media for holiday shopping this year. (Washington Post illustration; iStock) ...

How does social media influence Gen Z's holiday shopping habits?

Physical ambiance isn’t the only thing drawing Gen Z to malls. Social media continues to play a significant role in shaping their holiday shopping habits. According to the ICSC report, Gen Z shoppers favored platforms like Instagram and TikTok, with 46.5% turning to Instagram and 38.5% to TikTok for holiday shopping inspiration. ...

Why do Gen Z go to the mall?

Of those who shop in-store, 30% do so to get products immediately, while 28% are driven by the tactile experience of seeing, touching and trying products. For Gen Z, a trip to the mall isn’t just about purchasing gifts; it’s about having an experience that involves the convenience of gathering, shopping, and dining with friends in person. ...

How did TikTok shop become a popular e-commerce platform?

Read: How TikTok Shop popularized social shopping in the US TikTok first began dipping its toes into US e-commerce as early as 2020 when it added a tool for creators to add shopping buttons to videos that linked to Shopify and merchandise storefronts. ...