Fashion Archives - Alloy Apparel Blog

Hey Tall Squad! Alloy Apparel is excited to announce our GNO (Girl’s Night Out) contest starting August 1! Post your best Alloy Apparel Girl’s Night Out outfit to Instagram for a chance to win …


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What is archive fashion?

Archive fashion allows us to revisit and pay homage to the fashion of the past while infusing it with a modern twist. One of the key aspects of archive fashion is the idea of sustainability and reducing waste. By repurposing and reimagining vintage clothing, we can give new life to garments that might otherwise be forgotten. ...

Why do fashion archives matter?

Fashion archives used to be treasured only by the biggest brands. Now everyone wants one — and social media and resale apps are spawning interest in the past. Leading archivists and Laudomia Pucci of Emilio Pucci explain why archives matter. Pucci’s designs, featuring a kaleidoscope of colours, first originated on a scarf in 1950. ...

Should you invest in archival fashion?

Anna Sui has pieces from the Marc Jacobs grunge collection for Perry Ellis (it famously got him fired), while the late Hubert Givenchy collected archival material from Cristóbal Balenciaga, his idol and mentor, she says. Investing in archival fashion is culturally enriching but also makes good business sense, says FIT’s Mears. ...

How did archive fashion designers embrace imperfection?

Archive fashion designers embraced imperfection as identity and uniqueness, rooted in their real-life experiences — and, often, the lasting damage that remained. “You cannot mass-produce feelings,” says Kyle Julian Skye Muhlfriedel, founder of Middleman. ...

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