Marketers’ Choice of Conditional Promotion Formats: When and …

We asked the authors about the inspiration for their study. The authors responded that they were very interested in understanding the effect of non-numerical (i.e. promotions other than % discount, BOGO, etc.) promotions on consumers’ purchase behavior. While discussing various ideas in this domain, a personal … See more

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8 Types Of Sales Promotions In Retail (and How To Implement Them)

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Percentage discounts. The percentage off deal (e.g. “20% off” or “50% off”) is … “xx dollars off” An alternative to “percent-off” deals, this promotion involves … BOGO. Buy One Get One (BOGO) can be applied in two ways: There’s buy … Multi-buys. Multi-buy promotions (i.e., “2 for the price of 1”) is another good … Multi-save and conditional promotions. Multi-save promotions include … See full list on lightspeedhq.com

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Conditional Promotions And Consumer Overspending

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This study investigates the effects of conditional promotions (e.g., buy 2 or more, get 30% off; spend $50 or more, get $15 off) on consumer behavior and the seller’s proﬁt. When a deal is …

umich.edu

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Conditional Promotions And Consumer Overspending

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Aug 1, 2018 · This study investigates the effects of conditional promotions (e.g., buy 2 or more, get 30% off; spend $50 or more, get $15 off) on consumer behavior and the seller's profit. …

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Conditional Promotions And Consumer Overspending

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Mar 30, 2018 · This paper investigates the effects of conditional promotions (e.g., buy 2 or more, get 30% off; spend $50 or more, get $15 off) on consumer behavior and the seller's profit.

researchgate.net

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Biden Administration Offers $23 Billion Conditional Loans To Utilities

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17 hours ago · In the final days of the Biden Administration, the Energy Department’s LPO conditional loan guarantees announced today include a conditional commitment for a loan …

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FAQs about Marketers’ Choice of Conditional Promotion Formats: When and … Coupon?

What is an example of a conditional promotion?

Conditional promotions, on the other hand, include: Buy and get one or more items for free or on discount. Multi-save promotions include offerings like: Buy and save off the entire sale. Spend and save off the entire sale. Buy and save off specific items. Spend and save off specific items. Buy and pay a fixed price. ...

Are conditional promotions effective in boosting sales?

Generally, conditional promotions are effective in boosting sales if consumers can easily assess the value of the promotion (e.g., the price of the Echo Dot). They make such assessments by comparing the value of the promotion with the value of the main product. ...

What is the difference between a multi-save and a conditional promotion?

Multi-save promotions offer savings based on the total amount spent or the number of items purchased, such as 'Buy and save off the entire sale' or 'Spend and save off specific items'. Conditional promotions, however, offer savings based on specific conditions, like 'Buy and get one or more items for free or on discount'. ...

What is a conditional conditional offer?

Conditional Conditional offers involve any promotion that is multi-stepped and that doesn’t fit into other categories. Some examples of these are: “Spend X Amount to Unlock Discounts” and “Spend and Earn Loyalty”. To achieve goals and incentivise specific customer behaviour. ...

Does a conditional promotion affect consumers' purchase intentions?

If the relative value of the gift or gift voucher is deemed appropriate and meets or exceeds consumers’ expectations, then the promotion may enhance their likelihood to purchase the product. In such a case, the formatof the conditional promotion (i.e., a direct gift or a gift voucher) should not affect consumers’ purchase intentions differentially. ...

How do vouchers work in conditional promotions?

The authors explained that vouchers used in conditional promotions function as intermediaries. They separate (“decouple”) the connection between the cost of the main product and the benefits accrued by receiving the gift. Therefore, marketers should be mindful of situations that create separation between the costs and benefits. ...