Case Study: How SoFi Drives New User Acquisition with Slickdeals

Aug 22, 2022 · In 2019, SoFi launched its SoFi Money product. Looking to drive new user acquisition and promote awareness of their newest product, they partnered with Slickdeals to …

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How SoFi Increased Client Engagement 25% In A Day

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Armed with the right data at the right scale, SoFi has been able to scale a fledgling investment platform into a go-to name in the retail trading space in just over a year. In addition to …

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Who Should (and Shouldn't) Get A SoFi Checking And Savings …

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Dec 2, 2024 · SoFi Bank is a member FDIC and does not provide more than $250,000 of FDIC insurance per legal category of account ownership, as described in the FDIC’s regulations. …

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SoFi Case- Nileena Girish.docx - MODERN FINANCE FINTECH...

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In terms of performance, SoFi was actually doing really well at the time when they planned for an IPO. They had originated around $15 billion of loans over the next six years and had made …

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Video: How Slickdeals Uses Predictive AI To Drive Revenue - Blueshift

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Online deal-sharing site Slickdeals grew its deal postings by 65% thanks to predictive insights from Blueshift. Using lookalike modeling, Slickdeals’ Director of CRM Marketing, Kristina …

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SoFi Is Paying Top Dollar To Acquire Its Prime Customers

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Mar 8, 2018 · SoFi’s marketing budget has not always been so large. Just a few years ago, back in 2015, the company spent $30 million on marketing, shelling out $375 to acquire each of its …

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SoFI Reaches 66% More Graduates For 8% More Funded Loans

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SoFi's VP of Performance Marketing, Kevin Heung, joined the team after serving in several senior growth positions at Uber. Prior to Kevin's arrival, SoFi had not used phone as a remarketing …

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FAQs about Case Study: How SoFi Drives New User Acquisition with Slickdeals Coupon?

How has Sofi responded to new entrants?

Incumbent response: The response by incumbents to new entrants such as SoFi has been quick and severe. In 2017, SoFi announced it had filed an application for an Industrial Loan Company (ILC) charter in the state of Utah. ...

Will Sofi get a commercial banking license?

This license would enable SoFi to get a commercial banking license and the resultant benefits enjoyed by many of its peers, particularly an ability to take customer deposits and access to the Federal Deposit Insurance Corporation (FDIC) [xii] which backs consumer deposits to create confidence in the financial sector. ...

How did Sofi start?

SoFi started off by skimming off the high end of the market. Graduates at top-business schools naturally have lower default rates, and their alumni have deeper pockets to provide students at their alma maters with loan financing. ...

How does Sofi work?

SoFi therefore started off by offering alumni at top business schools to offer loans to students in their alma maters, benefiting both sides of the market: the students got lower rates while the alumni received double-digit double-bottom-line returns [viii]. ...

How much does Sofi cost?

Cash deposits: Unlike many online banks, SoFi allows customers to make cash deposits at local retailers through the Green Dot® Network. That said, there is a fee of up to $4.95 per deposit, and there are limits of $500 per transaction, $1,000 per day, $3,000 per week and $5,000 per mo nth. ...

What is Sofi's business model?

In SoFi’s case, the fundamental business model remains is unchanged from that of banks five centuries ago, i.e. generating income through the spread between rates charged to customers and SoFi’s borrowing rates. ...