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Who is Cowboy Willy?

Laura McBride fondly remembered how Daniel would paint Cowboy Willy from a cherry picker, with their grandkids tagging along and riding up in the bucket with him. With a chiseled jaw and muscular features, “Cowboy Willy” is one of approximately 200 “Muffler Men,” advertising gimmicks from the 1960s and 1970s that once stood on America’s roadsides. ...

How much does a cowboy Willy cost?

There’s a hefty price tag of around $20,500 for the base model, plus additional costs for custom details. The hope is to bring this vision to life by 2026, giving Willy the perfect cowgirl partner for Willits’ centennial celebration. As longtime Willits resident Laura McBride puts it, “Cowboy Willy is just part of the community. ...

How tall is Cowboy Willy?

“Cowboy Willy” stands approximately 20 feet tall and has greeted attendees of Willits’ Frontier Days since 1967. Picture taken in January 2025. On a quiet street in Willits, a mountain town of Mendocino County, a towering 20-foot figure commands attention with a square jaw, a Seabiscuit belt buckle, and a branding iron in hand. ...

Can cowboy Willy talk?

It made it feel as though Cowboy Willy could talk, though over time, the speakers and microphone were lost to history. “I don’t even know what happened to that equipment, whatever,” Persico laughs today. In 2013, Cowboy Willy got a major facelift after nearly 50 years of wear and tear. ...

Did cowboy Willy get a facelift?

In 2013, Cowboy Willy got a major facelift after nearly 50 years of wear and tear. Longtime car paint tech Randy Spears, a local legend in automotive work, stepped up to restore the iconic statue. Muffler Man, an advertisement for a restaurant, as a giant roadside statue in 1971 in Chicago, Illinois. ...