BP: A Textbook Example Of How Not To Handle PR : NPR

Apr 21, 2011 · BP: A Textbook Example Of How Not To Handle PR When an oil rig exploded in the Gulf of Mexico last April, BP was woefully underprepared to handle its public relations …

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Did BP have a public relations strategy?

But people familiar with the inside of BP's crisis control effort and outside experts say early on, BP didn't have a public relations strategy. It failed to communicate the three key messages the public needed to hear: That BP was accountable for the disaster, was deeply concerned about the harm it caused and had a plan for what to do. ...

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To fulfill its mission and defend itself against its critics, NPR will have to do more than expand the topics it covers. It has to demonstrate a commitment to this level of geographic and cultural diversity across the entire news portfolio. ...

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As always, keep them coming. Now, you tell us. Creating a more informed public means getting good information to everyone who needs it. That's our mission. Accurate, complete and fair journalism costs the same to produce here as anywhere else. Yet the NPR Network remains accessible regardless of anyone's ability to pay. ...

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Back-end editing and quality control — In October, NPR announced a team of six new editors to provide additional editing for all stories. This team is now fully functional. With these added editors, every NPR story will have at least two levels of editing, Rodriguez said. ...

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Having served as NPR's Public Editor since 2020, I can tell you that these changes are significant. But I can also tell you that NPR is a newsroom in perpetual motion, putting out so many daily news shows, newsletters, digital stories and podcasts that it's hard to quantify and measure change. ...