Boost Sales with BFCM Marketing: Strategies to Encourage Repeat ...

Oct 30, 2024 · Ding-dong, the holiday season is knocking at the door. As eCommerce brands, you know that means it’s time to gear up your websites, inventory, and marketing strategies for the …

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Black Friday And Cyber Monday Marketing Strategy (2024 Guide)

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Oct 28, 2024 · During the holiday season, 75% of shoppers are on the lookout for promotions and deals. You want to tap into this mindset with your SMS marketing strategy. 1. Klaviyo is one of …

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BFCM 2024: Predictions And Trends For Holiday Sales

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Nov 22, 2024 · Ecommerce will also see major spend this holiday season, with a 9.5% increase YoY in 2024, and will account for nearly 20% of all holiday purchases. Apparel and electronics …

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FAQs about Boost Sales with BFCM Marketing: Strategies to Encourage Repeat ... Coupon?

What makes a good BFCM strategy?

The ease of creating segments in Klaviyo and spinning up personalized emails plays a big part in our BFCM strategy. “The ease of creating segments in Klaviyo and spinning up personalized emails plays a big part in our BFCM strategy,” says Cody Plofker, CMO of Jones Road Beauty. 5. Sending daily (or more-than-daily) marketing emails ...

How do you reward customers during BFCM?

In fact, the first hour of early access was POPFLEX site’s highest-revenue hour of the year. Another way to reward loyal customers during the holidays: a VIP discount. With Klaviyo, it’s easy to create a segment of your most-engaged customers and reward them during BFCM—and as a consumer, Tumasonis always appreciates this. ...

How can little Sleepies boost BFCM sales?

Last year, Little Sleepies embedded a clock counting down to the end of their holiday sale in many of their sends in their daily campaigns—and it helped drive 138.2% YoY growth in their email revenue during their BFCM sale. 7. Sending a last-minute offer to active-on-site shoppers ...

How did BFCM sales boost PFLEX's revenue?

It meant SMS subscribers got mobile-native reminders to complete their purchase before the sale’s end. This helped generate major revenue lift—POPFLEX’s revenue from automations during their 8-day BFCM sale jumped 3.3x YoY in 2023, and their revenue from SMS during their sale grew 172% YoY. ...

Is BFCM a good re-engagement channel?

During BFCM, it’s also a great re-engagement channel, points out CJ Palmer, implementation consultant at Klaviyo. “If someone clicks and then abandons earlier in the day, send them an SMS later as part of the abandonment flow to drive more conversions,” Palmer suggests. ...

How often should you send emails during BFCM?

Stay top of mind. Don’t be scared to send an email every day. For example: Little Sleepies sent email campaigns at least daily during BFCM. Some days, they even sent two campaigns—one in the morning to their full list, and one in the evening to people who had engaged with the first email, but hadn’t purchased. ...