Why Amazon makes you click a box to redeem coupons

By making us click a box, Amazon hopes to avoid the “cart abandonment” problem — when shoppers add something to their virtual shopping cart but don’t end up buying it. That’s a big challenge for onlin… See more

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FAQs about Why Amazon makes you click a box to redeem coupons Coupon?

Why do we click a coupon box on Amazon?

Click the coupon box to save. The answer lies in the subtle but highly effective way Amazon and other stores use shopping psychology to influence our buying decisions. By making us click a box, Amazon hopes to avoid the “cart abandonment” problem — when shoppers add something to their virtual shopping cart but don’t end up buying it. ...

What are Amazon click & save coupons?

Let’s call them “Click & Save” coupons. These coupons typically aren’t good for a discount on a specific product, but instead are often site-wide discounts or savings on specific Amazon services. I’ll be sure to keep this section updated with all of Amazon’s current coupon offers. ...

Why does Amazon make you click to clip a coupon?

So why does Amazon make you physically click to clip a coupon? As many of us know, Amazon lists coupons as a clickable option instead of an automatic application. The goal of requiring the click action is to feel like you’re being rewarded by putting in the effort, thus leading to customers following through with a purchase. ...

Does clicking a coupon box make a difference?

It may not feel like much to click a box — but it does make a difference. Amazon’s coupon box puts customers in a more active and engaged role in landing a reward, making it more visceral for them, said Tamara Masters, an assistant professor of marketing at the University of Utah’s David Eccles School of Business who studies shopping psychology. ...