50+ Holiday Shopping Statistics & Key Marketing Insights [2024]

The Most Important Holiday Shopping Statistics for 2023. For our 2024 Holiday Shopping Trends study, our experts recently surveyed over 1,000 holiday shoppers in the United States …

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Holiday Shopping Statistics For 2024: The Season Started With

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Dec 9, 2024 · The official holiday season kicked off on November 1 and, so far, has been a resounding success. According to Adobe Analytics, consumers spent $77.4 billion online from …

forbes.com

61%
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48 Holiday Shopping Statistics (2024) - Porch Group Media

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2024 Holiday Shopping Statistics. ... 61% percent of consumers said that specific search categories such as “gifts for dad” or “gifts under $50” would be helpful when gift shopping …

porchgroupmedia.com

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2024 Holiday Shopping Stats From 2.3 Billion Online Visits

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4 days ago · Cyber Five traffic increases 11%. Two in three Cyber Five web visits come from a mobile device. One in three come from a bot or data center. Discover the key statistics and …

queue-it.com

9%
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55+ Christmas Statistics | Spending & Shopping Figures

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Dec 6, 2024 · Only 9% of US citizens wait until December for holiday shopping, and a mere 1% shop after Christmas in January. Americans dedicate an average of 5.7 weeks to holiday …

sender.net

62%
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Holiday Shopping Trends For 2024 | Illumin

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Nov 21, 2024 · As mentioned in the previous point, sales will be key this holiday season and early sales will make the difference in November. eMarketer reports that 62% of consumers will …

illumin.com

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The 2024 Holiday Trend Report - Poshmark Blog

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Nov 12, 2024 · Shoppers are preparing to spend big—this year’s total holiday sales are projected to reach $1.78 trillion, marking an 8% increase YoY, according to Deloitte’s 2024 holiday retail …

poshmark.com

FAQs about 50+ Holiday Shopping Statistics & Key Marketing Insights [2024] Coupon?

How much did consumers spend on holiday shopping in 2022?

Consumers spent $211.7 billion online over the 2022 holiday season , an increase of 3.5% year over year, per Adobe Analytics (Source). Roughly 30% of shoppers gear up to kick off their holiday shopping as early as October or even before (2022 holiday shopper study). 57% of consumers will begin holiday shopping on or before Thanksgiving (Source). ...

What are shoppers looking for this holiday season?

However, shoppers are looking for more budget-friendly alternatives, with 75% planning to shop promotional events, shoppers are prioritizing value over brand loyalty. Sustainable gifting is becoming a standout trend this holiday season, with 69% of shoppers saying they are very open to receiving secondhand gifts from friends and loved ones. ...

Are shipping costs affecting small business sales this holiday season?

One issue that may hinder small business sales this holiday season is shipping costs. Reflecting the surge of online sales to date, 70% of shoppers surveyed for the Holiday Shopping Report say they prefer to shop online for the convenience and “the promise of free or discounted shipping.” ...

How important are holiday sales to small businesses?

The Holiday Shopping Report shows that many of the small business owners surveyed depend on holiday sales for at least a third of their yearly revenues, and 61% say holiday sales are important to the success of their businesses. ...

When is the best time to start holiday shopping?

Roughly 30% of shoppers gear up to kick off their holiday shopping as early as October or even before (2022 holiday shopper study). 57% of consumers will begin holiday shopping on or before Thanksgiving (Source). Just 15% of consumers plan to wait until December to begin holiday shopping (Source). ...

What influences a holiday purchase decision?

The top influences for holiday purchase decisions include: Price (50%), sales or discounts (22%), free shipping (13%), fast shipping (7%), BOPIS (4%), easy returns (4%) (Tinuiti 2022 Holiday Shopper Study). ...