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Does HKTVmall offer online shopping?

HKTVmall offers online shopping experience on lifestyle items on its website. It also supports Android and iOS devices and its app is available in Google Play Store and the App Store. HKTVmall operates a network of self-service pick-up stores in Hong Kong. ...

Is HKTVmall a good brand?

According to media intelligence firm CARMA, over the past four days, there were approximately 400 mentions related to the campaign, spanning across various media platforms. Out of these mentions, approximately 35% were positive, while 13.5% were negative. Prior to the campaign, HKTVmall had a brand sentiment of 23.2% positive and 14.4% negative. ...

What is HKTVmall's 'mom-certified' campaign?

Bolstered by the endorsement of 50 authentic mothers, the campaign is backed by a HK$300 million investment to provide every HKTVmall user vouchers valued at HK$3,000, aiming to evolve HKTVmall from being 'Mom-certified!' today to 'Hong Kong-certified!'. ...

Did you know HKTVmall has 50 real-user mothers?

By now, we've all seen HKTVmall's latest brand campaign featuring 50 real-user mothers. Love it or hate it, it has caused buzz across local social platforms. According to media intelligence firm CARMA, over the past four days, there were approximately 400 mentions related to the campaign, spanning across various media platforms. ...

Does HKTVmall showcase diversity of 50 mothers in latest publicity stunt?

Don’t miss: HKTVmall showcases diversity of 50 mothers in latest publicity stunt In a conversation with MARKETING-INTERACTIVE, Ken Chan, director of business development and marketing, HKTVmall said the campaign comes at the perfect time in November, which is known as "Thanksgiving month". ...

Could HKTVmall boost brand trust?

Industry players' reactions towards the campaign On the marketing front, industry players MARKETING-INTERACTIVE spoke to believed that the campaign by HKTVmall could potentially boost the brand's trustworthiness and appeal to a broad consumer base. ...