31 Influencer Marketing Stats to Know in 2023 - HubSpot Blog

With influencer marketing, brands employ online influencers to promote their products or services. While a recommendation from a friend or family member is valuable, it's only a one-to-one interaction. But with influencers, this interaction could happen with hundreds, thousands, or even millions of people. … See more

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37 Influencer Marketing Statistics Every Brand Needs To Know In …

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May 13, 2024 · On average, businesses generate $5.78 for every $1 spent on influencer marketing. (Influencer Marketing Hub) While ROI can vary greatly based on factors like …

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79 Powerful Influencer Marketing Stats For Your Brand’s Success …

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Sep 30, 2024 · Influencer Marketing Stats to Know in 2024. ... According to a HubSpot survey, 31% of social media users prefer discovering new products through influencers they follow, ...

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How effective is influencer marketing in 2023?

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let's dive in. ...

How big is the influencer market in 2022?

1. In 2022, the influencer market in the U.S. was valued at a record 16.4 billion. 2. 1 in 4 marketers currently leverage influencer marketing. 3. 72% of Gen Z and Millennials follow influencers on social media. ...

Why is influencer marketing a popular digital marketing channel?

Influencer marketing is a popular digital marketing channel because people trust influencers’ recommendations more than branded (and often biased) social media content. It’s why 36% of marketers say influencer content outperforms brand-created content on social media. ...

Are influencers a good marketing strategy?

For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. So, if you're looking to tap into new audiences online, working with influencers can be a powerful way to do just that. Influencers fall into different tiers of "celebrity," typically based on their audience size. ...

Why do influencer marketers consider sales a measure of success?

Just 30% of marketers consider sales a measure of success when evaluating the ROI of their campaigns. Engagement rate, reach, and brand lift are easier to track and more important to influencer marketers because increased brand recognition can lead to more resilient brand loyalty over time. ...

How much should you spend on influencer marketing?

A quarter of marketers have spent more than 40% of their marketing budget on influencer marketing. If you’re unsure how to set budgets for your campaigns, aim to invest 10% of all planned marketing spend in influencer campaigns. That gives you room to experiment with different channels, formats, and influencers without too much risk. ...