3 BFCM Planning Tips for Consumers Who Want to Shop Early

Sep 30, 2024 · Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early. ... But holiday spending seems to be the one area where consumers aren’t planning to tighten their purse …

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Black Friday And Cyber Monday Marketing Strategy (2024 Guide)

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Oct 28, 2024 · In early October 2023, 58% of consumers reported that they were planning their shopping ahead of major sales days. Having a holiday sales page ready to attract these early …

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BFCM Must-Have Tips And Data-Backed Consumer Insights - Tapcart

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Mobile shopping apps are overwhelmingly the top choice for holiday shoppers in 2024. 81% of consumers plan to use mobile shopping apps during BFCM, compared to only 68% in the past …

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FAQs about 3 BFCM Planning Tips for Consumers Who Want to Shop Early Coupon?

What motivates BFCM purchases?

Black Friday (Fri, Nov 29, 2024) and Cyber Monday (Mon, Dec 2, 2024) purchases are primarily driven by consumers' desire for bargains, fear of missing out on limited-time deals, early holiday shopping, and the opportunity to upgrade or replace existing products. ...

Should you shop BFCM a week in advance?

Consumers are more likely to shop year-round to maximize savings while avoiding the holiday rush, waiting for advantageous pricing outside the busy season. The key is intentionality, which also applies to how they’re shopping BFCM. 44% of shoppers plan their Black Friday purchases more than a week in advance — up from 38% in 2023. ...

How to prepare for BFCM?

Consumers fear if they don’t act fast they will miss out on great deals. The combination of these factors creates a strong motivation for consumers to shop during this peak shopping season. Start by making plans and preparations for BFCM to ensure that you make the most sales possible during this period of intensive shopping. 1. Set clear goals ...

How to create compelling BFCM offers for this peak shopping season?

BFCM represents a highly competitive time in eCommerce. Success during this period requires careful preparation, strategic planning, and dedication—not just discounts alone. Let’s explore how to craft compelling BFCM offers for this peak shopping season. 1. Offer discounts exclusively for BFCM ...

Will online shopping increase BFCM?

Online shopping is a go-to option for most shoppers. Still, in-store shopping isn’t going anywhere — foot traffic at brick-and-mortar stores is actually expected to increase this BFCM, especially with Gen Z. One way to bridge these experiences is to enable customers to complete purchases online and pick up for free in-store. ...

What is a BFCM early access deal?

Give exclusive early access An early access deal gives a select group of customers exclusive access to your BFCM deals, offers, and products before anyone else. This makes them feel special and enhances their shopping experience. Plus, it can help manage your website’s traffic. ...